Aberdeen's Robert Gordon University launches Crisis Comms Diploma
Robert Gordon University (RGU) - Scotland's leading university for graduate prospects - has partnered with the CIPR to launch a Specialist Diploma in Crisis Communications.
The course - the first of its kind in Scotland - aims to provide participants with the tools, concepts, frameworks and confidence to navigate the exceptionally complex landscape of issues and crisis.
Aimed at public relations professionals, the course explores the world of business and the public sector, analysing the fundamentals of rapid response and data gathering, cultural and unconscious bias, human psychology and emotions, and crisis preparedness.
The world is an unpredictable place but there are steps you can take to be better prepared and this course is designed to share that knowledge.
At RGU we have extremely close links with industry and our courses are often tailored to the specific needs of industry. We look forward to working closely with our partners at the CIPR to deliver this exciting new course.
A crisis can blow up at any time. An organisation can be engulfed so quickly that it is more important than ever to have suitably qualified public relations professionals in place.
The CIPR’s globally renowned qualifications equip students with the skills and confidence to deliver strategic value for clients and businesses. I’m delighted that students at Robert Gordon University will be able to benefit from the course from September this year.
The course will be launched at an event on 21 March. For further information, please visit the RGU website.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).