Celebrating exceptional public relations talent across Scotland
Last night at the 2015 CIPR Scotland PRide Awards, over 350 of the nation’s public relations professionals gathered to celebrate the best of Scottish PR at the Glasgow Marriott Hotel.
Glasgow-based creative communications consultancy, Smarts, were one of the evening’s big winners, picking up two Gold awards for Low Budget campaign and Best Use of Social Media with their ‘We love our gingers’ campaign for Border Biscuits, created to celebrate Border’s best-selling chocolate ginger biscuits and embrace the nation’s love of all things ginger.
Judges credited Smarts for being “smart, creative and well-considered” with a campaign that stood out “not just because of its fun, personality-filled social media content but because it truly delivered” results for Border’s business.
Other multiple Gold Award winners on the night included PR agencies, Pagoda Porter Novelli, Holyrood PR and Weber Shandwick, along with the corporate communications team at West Dunbartonshire Council.
With a record number of entries and campaigns from a diverse range of sectors, this year’s PRide Awards show that the Scottish PR industry is alive and kicking. From our rising PR stars to recognising some of the best practitioners and teams in the business, I’m proud to be involved in the awards. Public relations in its many and ever-evolving disciplines can add real value for businesses and public sector organisations alike and PRide is our chance to shout about this.
Full Gold Award winners from the 2015 CIPR Scotland PRide Awards:
- Corporate and Business Communications Campaign: Tomorrow’s City Centre, Today, The BIG Partnership
- Internal Communications Campaign: Be The Best, West Dunbartonshire Council
- Consumer Relations Campaign: Tennent's Lager and Wire Media: Pint-Sized PR Stories, Wire Media
- Public Sector Campaign: Volunteer for Children's Panel. It's Life Changing, Consolidated PR and Children's Hearings Scotland
- Community Relations Campaign: Knockshinnoch Wind Farm: Generating community support, Pagoda Porter Novelli
- Public Affairs Campaign: Knockshinnoch wind farm: Generating support, Pagoda Porter Novelli
- Not-for-Profit Campaign: Creating a Nation of Lifesavers, British Heart Foundation Scotland
- Healthcare Campaign: Now hear me: it’s my right to speak, Weber Shandwick
- Integrated Campaign: Eat Better Feel Better: Improving Scotland’s Diet, Weber Shandwick Scotland and Scottish Government Marketing
- Low Budget Campaign: We love our gingers, Smarts
- Arts, Culture or Sport Campaign: The 2014 Ryder Cup: The Best Ryder Cup Ever, Grayling
- Best Use of Media Relations: Scotland: The Land That Inspired Outlander, VisitScotland
- Best Use of Social Media: We love our gingers, Smarts
- Best Use of Photography or Design: Capturing Lovers of Light, Stripe Communications
- Best Publication: SGNmail, SGN and Scarlett Abbott
- Best Event: Launching Historic Scotland's Engine Shed project, Golley Slater
- Outstanding Young Communicator: Ross Stebbing ACIPR, Holyrood PR
- Outstanding Independent Practitioner: Lisa Palompo Dixon MCIPR, Palompo PR
- Public Sector Team of the Year: West Dunbartonshire Council
- Outstanding In-House Public Relations Team: Seafish
- Outstanding Small Public Relations Consultancy: Holyrood PR
- Outstanding Public Relations Consultancy: 3x1 Public Relations
View full set of results, including Silver winners and case studies.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).