Celebrations in Scotland as professionals honour outstanding public relations practice
Scotland’s finest public relations practitioners gathered in Edinburgh this evening to celebrate the 2014 CIPR Scotland PRide Awards.
Over 350 leading public relations professionals attended the black tie event, which took place at Edinburgh’s prestigious Assembly Rooms. The BBC’s Bryan Burnett hosted the celebrations and led the entertainment for the consultancies, freelancers and in-house teams in attendance.
Amongst the big winners on the night were West Dunbartonshire Council who claimed three Gold Awards, including Best Use of Research, Planning, Measurement and Evaluation, and Public Sector Campaign, both for ‘Make a living. Make a difference’. The campaign focused on how being a foster carer can earn you a living and was commended by judges for being “a well-executed integrated campaign on a limited budget that easily surpassed its targets and breathed new life into this perennial communications challenge.”
Also winning three Gold Awards were Holyrood Partnership, picking up the awards for Low Budget, Best Sporting Campaign, and Community Relations Campaign.
Stripe Communications built on their success at the 2014 CIPR Excellence Awards by scooping the revered Outstanding Public Relations Consultancy accolade, and Stripe’s Shaun Bell was named Outstanding Young Communicator.
Double wins for 3x1 Public Relations, NHS Greater Glasgow and Clyde, and Muckle Media capped a magnificent evening for public relations in Scotland.
Congratulations to everyone who won at this year’s PRide Awards; what a fantastic celebration of success. As we continue our efforts to enhance the professionalism of the public relations industry, the campaigns and teams recognised this evening are best practice examples of the creativity, exceptional delivery and robust evaluation on offer in Scotland. I hope the awards inspire them, and other practitioners, to continue to build on this great work.
Full list of Gold Award winners from the 2014 CIPR Scotland PRide Awards:
- Corporate and Business Communications Campaign: Muckle Media for Entrepreneurial Spark, Opportunity Knocks for Entrepreneurial Spark and partners - company incorporations at an all-time high
- Best Internal Publication: Edinburgh Napier University, Newsfeed Student Magazine
- Healthcare Campaign: NHS Greater Glasgow and Clyde, "Smear" Campaign
- Best Event: Spreng & Co, The Duke of Wellington Comes to Life for STV Glasgow
- Not-for-Profit Campaign: Scottish Council for Voluntary Organisations, Poverty Storm
- Community Relations Campaign: Holyrood Partnership, Banks Renewables, Bandirran: Powering support
- Public Affairs Campaign: Pagoda PR, Improving housing choices for older Scots
- Best Use of Media Relations: Citypress / Seafish, Sea You Home Safe
- Internal Communications Campaign: West Dunbartonshire Council, Working Well Together Campaign
- Best Sporting Campaign: Holyrood Partnership, U.S. Kids Golf European Championship: Media Hooked On Golf
- Public Sector Campaign: West Dunbartonshire Council, Make a living. Make a difference.
- Best Use of Social Media: 3x1 Public Relations, @hsfairytale
- Best External Publication: Falkirk Council, Tenant Talk
- Low Budget Campaign: Holyrood Partnership, Khushi's: Back to 1947
- Consumer Relations Campaign: 3x1 Public Relations, Forest Fairytales
- Outstanding Young Communicator: Shaun Bell, Stripe Communications
- Best Use of Research, Planning, Measurement and Evaluation: West Dunbartonshire Council, Make a living. Make a difference.
- Outstanding Small Consultancy: Muckle Media
- Scottish Public Sector Team of the Year: NHS Greater Glasgow and Clyde
- Outstanding In-House Public Relations Team: The City of Edinburgh Council
- Outstanding Public Relations Consultancy: Stripe Communications
View full set of results (including details of silver winners, finalists and case studies).
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).