CIPR announces partnership with National Citizen Service
The Chartered Institute of Public Relations has today announced that it will partner with National Citizen Service (NCS), a Government-supported programme for 16 and 17-year-olds across England.
The partnership forms part of a wider education outreach programme undertaken by the CIPR following research published earlier in the year which found that young people lack the information and support needed to make an informed choice about public relations as a career. The CIPR will now work with a number of partners including NCS to engage with students across the UK and teach them about the public relations profession.
NCS brings together young people from different backgrounds developing confidence, self-awareness and responsibility during a two to three-week full-time residential programme. Every 16-17 year old in England has the opportunity to participate and build skills for work and life, while taking on new challenges and adventures, learning new skills, making new friends and contributing to their community.
The future of this country is in the hands of the current generation and we want to enable them to have the best opportunities available. NCS is now being recognised by universities and employers as a credible example of individuals wanting to develop their characters and skillsets in order to get their adult life off on the right footing.
We are delighted to be working with the NCS to reach out to young adults and teach them about public relations. We hope that by engaging with students from an early age we can help them to better understand what public relations is and what it can achieve, and also increase the number of students who hope to enter the profession in the future.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).