London,
11
October
2017
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13:13
Europe/London

CIPR calls for contributions for ambitious 70th anniversary project

The CIPR is seeking submissions for a new book to be published in 2018 to celebrate its 70th anniversary.

The purpose of the book will be to tell the story of the CIPR, and showcase excellence in modern public relations practice. It will reinforce the CIPR’s theme for 2018 of public relations as a strategic management discipline.

The ambitious project will be relevant to employers and the business community, as well as appeal to the depth and breadth of the public relations industry, including those in digital and SEO roles.

The book will be edited by Stephen Waddington, a Chartered Practitioner, Honorary Fellow and a Past President of the CIPR. He is Chief Engagement Officer at Ketchum and a Visiting Professor in Public Relations Practice at the Newcastle University.

Essays are invited in five areas of public relations, namely: perspective, practice, performance, provocation and the future potential of the profession. CIPR members interested in contributing to the project should read the contributors’ guidelines and submit a pitch by 3 November, 2017.

Simon McVicker FCIPR, Director of Policy and External Affairs, IPSE and Chair of CIPR Fellows Forum
After discussion amongst the Fellows it was thought that one of things the Institute should do in its 70th Anniversary Year was to create a book which told the history of CIPR but could also be a best practice guide in public relations.

We wanted it to be indispensable and durable to members, businesses and employers. We were delighted that Stephen Waddington with his vast experience agreed to be our editor. We also wanted it to be an opportunity for our members with all their knowledge and savoir faire to contribute essays. So it is over to members now to help us create something very special.
Simon McVicker FCIPR, Director of Policy and External Affairs, IPSE and Chair of CIPR Fellows Forum
Stephen Waddington Chart. PR FCIPR, Chief Engagement Officer at Ketchum, Visiting Professor at Newcastle University and Former CIPR President
This is a wonderful project for the CIPR that I’m delighted to lead. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. I’d urge any member with an idea to pitch in to contribute an essay.
Stephen Waddington Chart. PR FCIPR, Chief Engagement Officer at Ketchum, Visiting Professor at Newcastle University and Former CIPR President

This will be the fourth book that Stephen has produced on a voluntary basis on behalf of the CIPR. He previously oversaw the editing and production of Share This, Share This Too (along with Vice-President Rob Brown FCIPR) and Chartered Public Relations.

If you have any questions about this project, please contact Stephen by email via stephen.waddington@ketchum.com, or phone on +44 7771 851407.

Notes to editors

About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is by far the biggest member organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).

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Koray Camgoz
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