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London,
02
March
2012

CIPR congratulates PRSA on conclusion of PR defined initiative

The CIPR has today congratulated the Public Relations Society of America (PRSA) on the conclusion of its ‘PR defined’ initiative. Commenting, Jane Wilson, CIPR CEO said:

I‘d like to congratulate the PRSA for their efforts in getting the public relations community engaged and talking in an open and collaborative way. One of the things that characterises this profession is the wealth and variety of roles we undertake which creates a vast range of different understandings about the nature of public relations. Our own research has highlighted the need for a better definition of the discipline in order for the profession to continue to secure a successful future. However, one size may never fit all and this is a debate that will continue even beyond the publication of this new definition.
CIPR CEO Jane Wilson
Notes to editors

About the CIPR

The CIPR is the professional body for PR practitioners in the UK. With 9,500 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the PR profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.

The CIPR’s definition of public relations

Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

About PRSA

With more than 31,000 members, PRSA is the largest organisation of public relations professionals and students. PRSA comprises 111 local Chapters organised into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialised practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA has headquarters in New York.

PRSA’s new definition of public relations

Public relations is a strategic communication process that builds mutually beneficial relationships between organisations and their publics.

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