CIPR congratulates PRSA on conclusion of PR defined initiative
The CIPR has today congratulated the Public Relations Society of America (PRSA) on the conclusion of its ‘PR defined’ initiative. Commenting, Jane Wilson, CIPR CEO said:
About the CIPR
The CIPR is the professional body for PR practitioners in the UK. With 9,500 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the PR profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.
The CIPR’s definition of public relations
Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.
With more than 31,000 members, PRSA is the largest organisation of public relations professionals and students. PRSA comprises 111 local Chapters organised into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialised practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA has headquarters in New York.
Public relations is a strategic communication process that builds mutually beneficial relationships between organisations and their publics.