London,
25
July
2014

CIPR Fellows’ views on professionalism shared in new research report

A new research report from the CIPR on Fellows’ attitudes towards professionalism in public relations has been published today to coincide with the Annual Fellows’ lunch, addressed by Sir Peter Luff MP.

Speaking at the lunch, CIPR President Stephen Waddington revealed Fellows’ overwhelming support for the proposal that to be considered professional, a practitioner must be accountable to a code of conduct and skilled or qualified to a level appropriate to their role, and that its validation should be more clearly expressed.

The results of the survey will inform the development of the specific policies that will drive uptake up of professionalism.

Within his speech, Stephen Waddington said:

Stephen Waddington MCIPR, Chartered Practitioner, European Digital & Social Media Director at Ketchum & CIPR President 2014
“I am very pleased to say that CIPR Fellows overwhelmingly support the key proposition in our emerging policy. Specifically, to claim the title of professional, a practitioner must be accountable to a meaningful Code of Conduct, skilled or qualified to do their job and validated in a manner the public can easily understand.”
Stephen Waddington MCIPR, Chartered Practitioner, European Digital & Social Media Director at Ketchum & CIPR President 2014

In addition, Stephen Waddington revealed a proposal to be put to Council in September to re-purpose the ‘Fellow’ member grade into a ‘College of Fellows’, with a role in providing a high-value network and a vehicle for the sharing of knowledge and experience.

The full report can be downloaded in PDF format.

Stephen Waddington’s speech can be viewed via the CIPR Conversation.

Also at the Lunch, Fellows heard from Sir Peter Luff MP, Hon FCIPR, who spoke on “The New Media and Democracy”. His speech can be downloaded here.

Notes to editors

About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public relations (CIPR) is the professional body for public relations practitioners in the UK. With over 10,000 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.

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