CIPR Foresight Panel begins evidence gathering
The new Chartered Institute of Public Relations (CIPR) Foresight Panel has today launched a qualitative research investigation to explore the challenges facing Public Relations as a strategic management discipline.
Chaired by Ella Minty Found.Chart.PR, MCIPR, the Panel began interviewing a broad range of experienced public relations practitioners to learn about the technological, business, societal and cross-cultural issues facing public relations practice over the next five years.
PR professionals who took part in today's interviews included globally experienced consultant, Dr Jon White Chart.PR, FCIPR, Founding partner of Dragon Advisory, Charlie Methven and Head of Communications & Policy at Northern Ireland Chamber of Commerce and Industry, Christopher Morrow MCIPR.
The Foresight Panel is the first initiative of its kind for the UK PR industry that, for a change, has an outward looking remit and a fully strategic purview. Tactics and outputs, while very important for the day to day activities of any PR practitioner, are no longer enough to serve and meet the demands of a constantly changing PR landscape.
The Foresight Panel is going to take a snapshot of the outside world's perception of our industry in terms of its strategic management function and of our role in supporting governments, business and trade services, listed organisations and financial organisations to engage with their publics, further their customer value proposition, build and consolidate their reputation and, most importantly, providing them with strategic advice.
The Panel aim to hold another evidence session later this year and three more in 2017 throughout the UK. The group will produce a final report and recommendations by 31 May 2017, indicating a proposed direction for the CIPR to take on key strategic issues.
About the Chartered Institute of Public Relations (CIPR)
The CIPR is by far the biggest member organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).