CIPR joins CBI to champion strategic value of PR
The Chartered Institute of Public Relations (CIPR) has joined forces with the Confederation of British Industry (CBI) to elevate the reputation of public relations amongst the business community.
The CBI is the UK's premier business organisation, providing a voice for firms at a regional, national and international level to policymakers.
The CIPR will work with the CBI through its steering groups, events and consultations to champion the benefits of public relations and its capacity to deliver long-term value for UK business.
The two organisations will also engage regularly on the UK’s future relationship with the European Union (EU), sharing insight and intelligence to shape the CBI's strategy on the EU negotiations.
The move supports the CIPR's 2018 ambition to have public relations recognised as a strategic management function.
This is a significant step forward for our industry. We look forward to working closely with the CBI to raise the profile of public relations among its members in the business community and adding our voice to its lobbying efforts and conversations in the political sphere.
We are delighted that the CIPR has joined the CBI. It is critical that we work with associations and professional bodies to ensure that we represent the breadth and value of British business.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).