CIPR launches #PR2014 as the Institute anticipates and looks forward to the biggest public relations trends of the New Year
The Chartered Institute of Public Relations (CIPR) has today launched #PR2014, a free 30-page downloadable guide to the biggest trends and issues affecting public relations across eleven sectors and twelve of the UK’s regions and nations.
This thought leadership document features contributions from each of the CIPR’s Groups and covers issues and trends including:
- The importance of the NHS as a barometer for gauging the public support and trust of politicians at a local and national level ahead of the 2015 General Election
- How the power of science, engineering and technology can drive economic growth and quality of life
- The changing attitudes of financial regulators to social media
- The impact of the 2014 Independence Referendum and the XX Commonwealth Games in Scotland
- The launch of new local television networks in Nottingham and Birmingham
- The 2014 Tour de France as an opportunity to bring inward investment and help boost the local economy in Yorkshire
The result is a powerful snapshot of the state of the public relations profession in the UK, where we see a profession adapting to media change and coming to terms with uncertainty in the global economy. It is a profession confident of its purpose and future, underpinned by the CIPR’s drive to improve professional standards.
A copy of the document can be viewed below and downloaded directly from Slideshare.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public relations (CIPR) is the professional body for public relations practitioners in the UK. With over 10,000 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.