London,
10
August
2016
|
10:48
Europe/London

CIPR welcomes FleishmanHillard Fishburn diversity initiative

The Chartered Institute of Public Relations (CIPR) has pledged its support to FleishmanHillard Fishburn's (FHF) partnership with Career Ready - a nationwide charity seeking to improve access to professional opportunities for students from low income homes.

FHF will become the communications partner for Career Ready’s annual headline event “A Capital Experience”, uniting over 1400 students with influential employers from across the UK. The leading communications consultancy has also agreed to host ten introductory masterclasses at their Bankside office, and will offer summer internships to Career Ready students.

The CIPR's 2015/16 State of the Profession survey found that just 10% of public relations practitioners were from BAME backgrounds. However, the same study revealed under two thirds (62%) of practitioners agree that PR campaigns are more effective when practiced by teams who are representative of the audiences they are communicating with.

Jim Donaldson,  FleishmanHillard Fishburn CEO
Our partnership with Career Ready is yet another statement of intent that we aim to make our agency, and ultimately our industry, a more inclusive place.
 
Jim Donaldson, FleishmanHillard Fishburn CEO
Catherine Grinyer MCIPR, Chair of the CIPR Diversity & Inclusion Forum
Broadening the talent pool isn’t just the right thing to do, it makes business sense. FleishmanHillard Fishburn’s partnership with Career Ready is a much-needed step in the right direction for the PR industry.
 
Catherine Grinyer MCIPR, Chair of the CIPR Diversity & Inclusion Forum

The news follows evidence of active discrimination of ethnic minorities in PR recruitment and a lacklustre impetus for change amongst industry leaders, found in the CIPR's 2015 Diversity and Inclusion report (PDF).

Find out more about FleishmanHillard Fishburn's partnership with Career Ready.

Notes to editors

About FleishmanHillard Fishburn
FleishmanHillard Fishburn is a top 10 UK communications consultancy, with the ambition to be the agency for change. We’re the people to come to whether it’s to drive, adapt to, manage or even fight change. We’re the people who will create brand love, change perceptions and make a measurable difference to your business.

About the CIPR Diversity and Inclusion Forum
The CIPR's Diversity and Inclusion Forum, formerly known as the Diversity Working Group, seeks to develop an inclusive culture within public relations by raising general awareness of diversity issues and increasing numbers of public relations practitioners from all backgrounds.The Forum believe public relations campaigns are more effective when created and delivered by teams that are representative of the audiences they seek to engage.