CIPR welcomes Government commitment to professionalism
Professionals working in Government Communication will benefit from career development and clear career paths, including a talent management programme and secondment opportunities, in proposals published this week aimed at increasing the efficiency, visibility and effectiveness of government communicators.
Communications is now one of nine ‘functional professions’ within Government, according to Alex Aiken, Executive Director of Government Communication, giving it more weight as a profession and greater standing alongside areas such as legal affairs and human resources.
The proposals for the Government Communication Service will establish a new governance structure led by a Board chaired by the Minister for Cabinet Office. It will support government communicators to deliver policy priorities through development, delivery and evaluation of progress against the annual Government Communications Plan.
Alex has identified the application of professional standards as the catalyst for change in Government communications. His commitment to bring all communications up to the standard of the best and his focus on business planning, evaluation of communication and integration of digital communications is entirely to be welcomed.
Articulating and enforcing professional standards is the way to ensure the future of public relations in any context. It must mean a continual focus on skills and professional development, accountability for professional conduct and a meaningful connection with the wider public interest. This is at the heart of the CIPR’s Royal Charter and we are very pleased to see it at the heart of Government Communication.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public relations (CIPR) is the professional body for public relations practitioners in the UK. With over 10,000 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.