East Anglia PR Professionals provide pro-bono charity support
PR professionals from across East Anglia have donated their time and expertise to a local charity through CIPR East Anglia's GiveBack programme.
The scheme - which launched in April last year - offers charites across East Anglia the opportunity to receive strategic PR support free of charge.
The Carers Trust Cambridgeshire, who support family carers and people with care needs across Cambridgeshire, Peterborough and Norfolk, were selected by CIPR East Anglia as the first organisation to benefit from scheme. The Trust provide carers with an extensive range of practical support and regulated care.
Day in, day out, as PR professionals, we provide businesses with strategic PR advice and support. It is only right for members of our professional body to get together and provide pro-bono support to charities who don’t have any in-house PR expertise and resource.
Carers Trust Cambridgeshire proved to be an excellent charity as it serves Cambridgeshire, Peterborough and Norfolk. We held a PR ‘hackathon’ at the charity’s headquarters in St Ives, Cambridgeshire. Public relations professionals from Cambridgeshire, Norfolk, Suffolk and Essex gave up their time to support the event. The event focused on the charity’s brand positioning and communications platforms.
We were delighted to have been chosen to be CIPR East Anglia’s Charity of the Year and the beneficiaries of their pioneering GiveBack scheme. We are so grateful for this help which will be of immense benefit to us and all the families we support.
GiveBack has been really well received by the Chartered Institute of Public Relations. Members who attended the course receive Continual Professional Development (CPD) points, and fellow chairs in other regions are considering running their own GiveBack schemes too.
About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is by far the biggest member organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).