London,
07
August
2017
|
14:21
Europe/London

GDPR 'imperative' for public relations - CIPR President

Today the Department for Digital, Culture, Media and Sport announced plans to grant the public greater control over the use of personal data through the strengthening of UK data protection law.

The announcement sets out how the European Union's (EU) General Data Protection Regulation (GDPR) will be transferred to UK law following the UK's departure from the EU.

Features of the bill include criminal offences to deter organisations from creating situations where someone could be identified from anonymised data. The new rules on data protection will be made clearer for those who handle data and data handlers themselves, will be made more accountable for the data they process.

CIPR President, Jason MacKenzie Found. Chart.PR, FCIPR
Data protection - and adherence to regulation - is intrinsically linked to trust in organisations. That makes it an imperative issue for public relations professionals.

Much of what has been outlined today by the Government will come into force next May when the EU's Data Protection Regulation becomes directly applicable. I'd urge members to watch the CIPR's new webinar on GDPR and familiarise themselves with new legislation to ensure businesses and clients remain compliant.
CIPR President, Jason MacKenzie Found. Chart.PR, FCIPR
Notes to editors

About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR)