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London,
09
July
2012

Share This: The Social Media Handbook for PR Professionals set for launch following social collaboration by leading digital PR practitioners

More than 20 of the UK’s leading practitioners in the field of digital communications and public relations have contributed to ‘Share This: The Social Media Handbook for PR Professionals’ – a crowdsourced social media book, from the Chartered Institute of Public Relations, due for publication in print and digital formats by Wiley on Friday 20 July.

‘Share This’ includes insights and practical guidance on how professional communicators can utilise social media and networks and platforms to engage directly in conversation with audiences. The book is split into 26 chapters over eight topic areas, covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Each chapter has been contributed by one of the foremost experts in the given subject area.

'Share This’ has been edited by Stephen Waddington with contributions from Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

During the coming weeks, the book launch will be supported by the release of YouTube video introductions to each of the chapters by each of the authors; a social media quiz from the CIPR, designed to test the digital knowledge of practitioners; and will culminate in an exclusive invite-only launch event at Google Campus, east London on Wednesday 18 July.

‘Share This’ is one of the most exciting publications ever produced by the CIPR. The biggest names in digital communications and public relations have come together to create a complete guide on every aspect of social media and this book is a testimony to what can be achieved when working together. It is the complete guide for PRs on how best to approach and master the use of social media.

I’d like to thank the CIPR Social Media Panel which has worked tirelessly since its creation two years ago to provide guidance to the Institute and its members, ensuring that the CIPR is at the forefront of helping practitioners tackle the shift that is taking place in the profession with leadership, guidance and training.
Jane Wilson, CIPR CEO
The book is a fantastic project that developed out of the Social Summer workshops that the CIPR Social Media Panel has run for the last couple of years. Each week during the summer people turned up to events around the country to hear experts – many of whom feature in this book – lead conversations about different aspects of the development of public relations. At the end of the summer of 2011, the CIPR’s Social Media Panel decided to record and replay some of the conversations from these sessions in a book to share with practitioners more widely.

‘Share This’ is itself a social effort by the CIPR Social Media Panel and friends. The book was conceived and written over a three-month period by practitioners representing a cross-section of public, private and voluntary sector expertise. The project was managed via a series of Google Documents with contributors reviewing and commenting on each other’s work. We’ve used many of the techniques that the book itself addresses.
Stephen Waddington, Managing Director of Speed and editor of ‘Share This’

‘Share This’ has been endorsed by Lord Sugar; Paul Staines (aka Guido Fawkes); Paul Mylrea, Director of Communications at the BBC; Professor Tom Watson, Professor of Public Relations, Bournemouth University; Marshall Manson, Managing Director, Digital, EMEA, Edelman; and Avril Lee, Partner, CEO London, Ketchum Pleon, among others.

Notes to editors

About ‘Share This’

‘Share This’ is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by 24 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.

The book is split into 26 chapters over eight topic areas, covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry.

‘Share This’ will be available on Friday 20 July and is available in hardback (RRP: £16.99) and digital format (RRP: £10.99). It is available to pre-order from Wiley, Amazon and various other retailers. Chapter One: An Introduction to Social Networks by Katy Howell is also freely available for download via the CIPR website.

About Wiley

Founded in 1807, Wiley has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfill their aspirations.  Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace. Their core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners.  Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The company is listed on the New York Stock Exchange under the symbols JWa and JWb.

About the CIPR

The CIPR is the professional body for public relations practitioners in the UK. With 9,000 members involved in all aspects of public relations, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.

For further information, full digital-media pack, review copies and interviews with the authors, please contact:

Andrew Ross,
Policy and Communications Officer,
Chartered Institute of Public Relations
Tel: 020 7631 6915 / 07891 202 484
Email: andrewr@cipr.co.uk

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