The Cluetrain Manifesto's David Weinberger to lead #CIPR70 celebrations
Pioneering global thought-leader Dr David Weinberger will deliver the Sir Stephen Tallents Memorial Lecture on 14 March in London, as part of the CIPR's 70th anniversary celebrations.
Dr Weinberger - who co-authored the best-seller The Cluetrain Manifesto - earned global notoriety for his incisive perspective on how technology has revolutionised the basics of business, culture and wider society.
Dr Weinberger's standing as a leading strategic marketer led to contributions in The New York Times, Harvard Business Review, USA Today, The Economist, and Wired. His innovative thinking extends to journalism and politics, and he previously acted as 'Internet Advisor' in a US Presidential campaign.
It’s a coup to have secured David Weinberger, one of the Cluetrain Manifesto authors, for the Sir Stephen Tallents Memorial Lecture.
David, with his co-authors Rick Levine, Christopher Locke and Doc Searls, predicted almost 20 years ago how important it would be for organisations to have an authentic voice, strong values, a genuine point of view and to belong to and share the concerns of their communities.
I defy anyone to read their 95 theses – written in 1999 - without recognising how visionary they were and yet how little has changed.
The event is a once-in-a-lifetime chance to hear from David himself about markets as conversations, why people are immune to advertising and what the future holds for organisational communication.
The event forms part of a broader celebration of the CIPR's 70th anniversary.
A church service to commemorate the foundation of the Institute of Public Relations, will be held at 11am on Friday, 9 February 2018 at St Bride’s Church, Fleet Street.
The service takes place exactly 70 years after the Institute was founded at the nearby St Bride Foundation and is free to attend for members and invited guests.
2018 is a very special anniversary for the CIPR and the ceremony at St Bride’s will be a fantastic way to recognise the huge strides we have made in public relations over the last seven decades.
Our speakers will explore the themes of 'trust and truth' and 'public service and mutual understanding'. It will be the perfect opportunity to say thank you to the volunteer members to whom we owe a debt of gratitude.
About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).