UK-India Business Council Chair to address the value of PR in Parliament lecture
Lord Karan Bilimoria, Chair of the UK-India Business Council and founder of Cobra Beer, will share his unique insight on the power of PR at CIPR International’s Maggie Nally Memorial Lecture in Parliament on the evening of Wednesday 27 April.
Lord Bilimoria leads the UK-India Business who provide UK businesses with insights, networks, policy advocacy and other services to foster growth in India. He also set up Cobra Beer as an Anglo-Indian venture with limited financial resources. Cobra has gone on to be recognised as a leading global brand in the food and drinks industry.Drawing on his experience, Lord Bilimoria will discuss how effective PR formed the backbone of successful business to business relations with India-based companies, to create an internationally recognised brand under a tight budget.
The World Bank has predicted India to be the world's fastest growing economy in 2016. Such predictions pave the way for UK businesses to explore exciting partnerships with Indian companies, and present opportunities for specialists in Anglo-Indian business to business communications.
Implemented effectively, PR is probably the best value part of any company's marketing mix. Be it a startup, or a global multinational.
With India set to be the world’s fastest growing economy this year, many of our members have expressed interest in this region. Lord Bilimoria has a wealth of experience in Anglo-Indian business relations, and we look forward to hearing his insight into successful business to business communications with Indian firms.
The Maggie Nally Memorial Lecture will be held at 6pm in Committee Room 10 in the House of Commons and will be followed at 7pm by a drinks reception and supper in the in the historic Cholmondeley Room and Terrace in the House of Lords.
Tickets can be booked online.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).