Wikipedia guidance for PR will build mutual understanding
Wikipedia guidance for public relations professionals using the site has now been launched following backing from a number of international public relations bodies. The guidance, which was originally drafted by the Chartered Institute of Public Relations (CIPR), includes a number of recommendations and has gleaned global support in recognition of its potential for building mutual understanding between Wikipedians and public relations practitioners. The most integral of these is that public relations professionals should not directly edit Wikipedia pages relating to their organisation or brand but should instead suggest amendments to Wikipedians – the name for the community of regular Wikipedia editors.
During the consultation period, the guidance, which was hosted on Wikimedia UK, received more than 160 direct edits and over 120 contributions to the discussion page. Furthermore, the guidance document published today is merely version one – it will continue to be reviewed and refreshed as the relationship between the Wikipedia and public relations communities continues to progress.
The UK and international public relations bodies that have leant their official support to the CIPR Wikipedia guidance include:
The fact that so many prestigious PR bodies have backed the guidance is testimony to the quality of the work and I’d like to pay tribute to the CIPR Social Media panel which has been integral to the delivery of this guidance.
About the CIPR
The CIPR is the professional body for public relations practitioners in the UK. With 9,000 members involved in all aspects of public relations, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.