CIPR plans investment in owned and shared content and new jobs marketplace; ceases relationship with PRWeek
The CIPR has discontinued its partnership agreement with Haymarket Publishing for the distribution of PRWeek to members, and management of the online CIPR Jobs website. CIPR members will no longer receive print copies of PRWeek or have access to PRWeek online after the December 2014 edition.
Instead, the CIPR plans significant investment in 2015 in its own content to deliver member engagement and campaign on professional standards in public relations, through a variety of owned and shared channels. The CIPR will also invest in its own online jobs marketplace.
The move follows the CIPR’s bid to renegotiate its relationship with Haymarket over the last eight months in order to better meet member needs. This resulted in a contract renewal that would have nearly doubled the cost of the agreement to the CIPR.
The deal offered by Haymarket Publishing did not offer members the value it had done previously and so the partnership will come to an end. I want to thank Haymarket and in particular the editorial staff of PR Week for the many years of working together and look forward to new possibilities in the relationship. In the meantime, we can invest in our own owned and shared media in direct communication with members and the broader profession. We have an opportunity to gather member views to determine what mix of content and media will best meet their needs in the context of the CIPR’s role in setting and regulating professional standards in public relations.
This is part of the story of the fragmentation of media that has played out over the last 20 years. The CIPR already has strong owned and shared media channels, and through additional investment will be able to deliver better value and engagement to members.
The CIPR has formed an advisory panel, including Stephen Waddington, President; Rob Brown FCIPR, 2015 President-Elect; and Phil Morgan MCIPR, deputy CEO; to gather member views and set out a future communication strategy for the Institute, to be delivered in 2015.
The CIPR is in negotiation with several other publishers with a view to securing discounts on a range of magazine titles as a future member benefit.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public relations (CIPR) is the professional body for public relations practitioners in the UK. With over 10,000 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.