The Government launched the mission with The Careers & Enterprise Company (CEC) to boost opportunities outside the classroom. It is looking to provide an extra 200,000 work experience opportunities and ensure all 14- to 16-year-olds have exposure to the workplace. Employers can back the mission by making a pledge, which states their intention to create opportunities for young people in this age group.

Employers can get involved in flexible ways and do not need a programme in place before they pledge. CEC will work with each participating employer to identify routes to delivery and develop an achievable plan, taking them from ambition to a suitable delivery model. The National Work Experience Mission Tracker will publish pledges online, showing where in the country opportunities will be available, and the government will celebrate progress and recognise the employers and sectors that have stepped up.

• Pledge your support to the National Mission
• Read the employer FAQs 

Advita Patel, FCIPR

Advita has been a member of CIPR for almost six years and has played an active role on the CIPR Inside committee for the past four years, leading the social media agenda and more recently as Vice Chair. Advita has grown the engagement across social media for the group (from 3403 to 8000 followers on twitter) and led the redesign of the group’s website. She contributes to industry discussions through blogs and articles, and in March 2018 she was named as one of 50 women on the Northern Power Women Future List for her commitment to the world of communications.

Alison Tobin Chart.PR, FCIPR

Having been a member for almost 20 years, Alison has been an active participant of CPD and became a Chartered Practitioner in 2017. Alison has been involved with the Education and Skills group for a number of years and is their current Chair. Over the years she has been instrumental in aligning events with other regional and sectoral groups. Alison has regularly contributed to industry articles, including Letters to BledCom and PR Week features. With a passion for professionalism, Alison supports those looking to become Chartered Practitioners and spends time delivering training to PhD students around communicating research.