CIPR to make ethics a compulsory module for CIPR CPD
The Chartered Institute of Public Relations (CIPR) has announced that from 1 March 2015, reflecting on ethical practice in public relations will be a compulsory module within the Institute’s Continuing Professional Development scheme (CIPR CPD).
CIPR CPD requires participants to accumulate 60 points per year from formal and informal learning to develop their skills and knowledge in public relations and business, and is a requirement in working towards or maintaining Accredited Public Relations Practitioner or Chartered Public Relations Practitioner status.
The introduction of the compulsory Ethics module will provide 5 points towards the annual total of 60, with the rest available to accrue from the ‘Developing your communication skills and knowledge’ and ‘Supporting others’ modules.
In the six months until the module is made compulsory, the CIPR will be working to develop and create tools and resources to enable CIPR CPD participants to complete this new requirement.
Ethics is a cornerstone in all professional disciplines from accountancy to law. Professionals should be able to apply their skills and expertise ethically as well as effectively and the use of a Code of Conduct should not be a tick-box exercise. We must regularly revisit and reflect on the frameworks that such Codes can offer and implement them within daily practice.
Making ethics a compulsory part of CIPR CPD, and developing a suite of resources to assist practitioners in their reflective learning, is an important step on the road to professionalizing public relations.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public relations (CIPR) is the professional body for public relations practitioners in the UK. With over 10,000 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.