CIPR Newsroom

Members of the Chartered Institute of Public Relations (CIPR) have elected Anne-Marie Lacey Chart.PR FCIPR as President-Elect for 2027. She will become the Institute's President in 2028.

The Institute can also confirm that its Council has elected Paul Compton Chart.PR, MCIPR and Naomi MG Smith Chart.PR, FCIPR to the CIPR’s Board of Directors. Both will serve a three-year term from 2027 to 2029.

Anne-Marie is a Senior Lecturer in Public Relations at Newcastle University. A CIPR Fellow, she has sat on the Institute's Board of Directors and contributed to its recent syllabus review. She received the 2025 Sir Stephen Tallents' Medal for her service to the CIPR and her advocacy for professionalism, Chartership and qualifications.

She won the Outstanding Young Communicator Award at the 2014 CIPR North East PRide Awards and went on to win it nationally at the CIPR Excellence Awards in 2017. She has since judged both awards at regional and national level.

Anne-Marie will serve a three-year term on the Institute’s Board of Directors, from 1 January 2027 to 31 December 2029. She will act as President-Elect in 2027, President in 2028, and Past-President in 2029.

Over half of public relations professionals say their organisation is more cautious about taking public positions on issues than it was five years ago. A similar number report that polarisation in society has made their job more difficult.

With boards expected to navigate an increasingly complex crisis landscape, the new handbook offers practical guidance on managing the communications challenges of a crisis from start to finish

The Chartered Institute of Public Relations (CIPR) has retained the National Equality Standard (NES) for a further three years and published its new Equity, Diversity andInclusion (EDI) strategy.

The NES is the UK's leading EDI assessment framework. Developed in partnership with the UK Government, it provides independent assessment of an organisation's leadership, culture and everyday practice against rigorous inclusion standards. The CIPR first achieved the standard in 2023, becoming the first professional body to hold it and the first organisation assessed on both its employed workforce and its volunteer community.

The 2026 reassessment placed the CIPR in the upper quartile of organisations assessed under the framework, with an overall score of 115 out of 150 and 22 of the 30 competencies met. The CIPR passed first time, something fewer than one in ten organisations achieve. Assessors identified improvement in its maturity rating since the last cycle and particular strengths in governance, accountability and strategic oversight; stakeholder insight and evidence-led decision-making; and inclusive recruitment and volunteer engagement.

Alongside its reaccreditation, the Institute has launched its updated EDI strategy covering 2026 to 2029. The strategy sets a clear expectation of the whole profession. It moves inclusive practice from something the CIPR champions to something it expects of every practitioner, treating it as a core part of what it means to be a competent and ethical public relations professional. The new strategy aligns the CIPR’s EDI work with its five-year priorities and details key areas of focus informed by the Institute’s 2025 member survey and other research into barriers to participation, progression and belonging in PR. This includes:

• socio-economic background and class;
• age;
• ethnicity and race;
• neurodiversity and cognitive differences;
• and disability

The Chartered Institute of Public Relations (CIPR) is pleased to announce it has awarded its 2026 President’s Medal and Sir Stephen Tallents’ Medal to Rupert Younger and Samantha Seewoosurrun, respectively.

The two medals are among the Institute’s highest honours, recognising exceptional achievement in PR practice and contribution made to the profession’s wider development.

President’s Medal - Rupert Younger

The 2026 President's Medal is awarded to Rupert Younger, Director of the Oxford University Centre for Corporate Reputation and Senior Research Fellow and Tutor in Management at Worcester College, Oxford. By establishing the Centre, Rupert has played an important role in bringing the study of public relations into the University, with work spanning research, insight, and executive education including Oxford’s globally recognised Corporate Affairs Academy. In awarding the medal, Farzana cited the standard of that academic work and her belief in the value of intellectual rigour to the profession's development.

Sir Stephen Tallents’ Medal - Samantha Seewoosurrun

The 2026 Sir Stephen Tallents' Medal is awarded to Samantha Seewoosurrun Chart.PR, FCIPR, Founder and Managing Director of the PR and publishing agency Perpetual Motion. A Chartered Practitioner, CIPR Fellow and Council Member, Samantha founded the CIPR's International Network in Mauritius in 2019 and went on to chair the Institute's International Group from 2021 to 2024. She has served on the CIPR's Equity, Diversity and Inclusion Committee, been a judge for the CIPR Excellence Awards, and now sits on the Institute's Audit & Risk Committee while co-chairing the Council Working Group on Making the Case for Public Relations. She received the CIPR Volunteer Recognition Awards for Outstanding Long Service in 2024 and 2026. In awarding the medal, President Farzana Baduel recognised Samantha's sustained commitment to the Institute and her work to build and uphold its presence in Mauritius.

The Chartered Institute of Public Relations’ (CIPR) Engage podcast returns with a new episode examining what makes an effective public relations campaign.

Episode 23 - Creating Effective PR and Communications Campaigns - is hosted by Miriam Brown, communications consultant and founder of Mulberry Brown Communications, who discusses how good campaigns come together, from defining the problem they need to solve through to delivery, evaluation and learning.

Miriam is joined by guests:

• Sarah Key, leader of the content team at NHS Blood and Transplant, and
• Tim Ridgway Chart.PR, the Strategic Stakeholder Engagement Manager at Surrey County Council.

Drawing on campaigns delivered across healthcare, local government, policing, and the charity sector, the panel discuss how practitioners can identify objectives, segment and map audiences to tailor messaging, and secure stakeholder buy-in. Listeners will hear about established planning approaches including the OASIS framework and PESO model, and the case for establishing strategies before reaching for tactics.

The panel concludes by examining how communicators can test novel approaches in their campaigns without chasing trends, what audiences reaction to influencer and AI-generated content reveals about the value of credible voices, and why evaluation and measurable indicators of performance belong in a campaign from its outset.