CIPR reveals shortlist for 40th anniversary Excellence Awards

The Chartered Institute of Public Relations (CIPR) has announced the shortlist for its 40th anniversary Excellence Awards.

132 organisations and public relations professionals will compete across 30 categories in the UK’s leading public relations awards, with this year’s event featuring a new Beauty, Fashion and Lifestyle campaign category. See who made the shortlist below.

Tickets are now available to buy for the live award ceremony on Wednesday 26 June at the Royal Lancaster Hotel in London where the winners will be announced.

• Book your ticket to attend the Excellence Awards live ceremony

CIPR EXCELLENCE AWARDS 2024 SHORTLIST

Corporate and Business Communications Campaign

• 361 Communications - Space Powered Internet, Anytime, Anywhere
• BAE Systems Digital Intelligence - Leading the conversation on Multi-Domain Integration
• Cognito - Corporate and Business Communications Campaign
• Mastercard - Uplift
• MHP Group x IWG plc - MHP Group x IWG plc 
• phs Group x Prostate Cancer UK x 'Cause - Dispose With Dignity 
• The Think Tank - Oscar Acoustics - Noise Annoys 
• Wildfire - Wildfire and Bango: The Digital Vending Machine

Internal Communications or Employee Engagement Campaign 

• Aviva - Making it click
• Bank of Ireland - Internal Communications & Engagement - Bank of Ireland Helping you Thrive engagement campaign 
• Bridgestone EMIA and Sequel Group - ACTIVE8 campaign 
• Liverpool University Hospitals NHS Foundation Trust - Building Our Future Together 
• Nova Post - Fairy-tale "Troll, Beyond time and the Magic Clock" 
• phs Group - People at the heart of products and services 
• Sopra Steria - The Sopra Steria Seasonal Celebration 2023 
• South Gloucestershire Council - Internal communications support to Children's Services improvement journey

Consumer Relations Campaign

• Bottle - Bottle & Harringtons Yorkshire Embassy for Dogs 
• Frank PR - Weetabix #MilkFirst 
• Good Relations with Starling Bank - Share The Load 
• Mischief x Ocado - Ocado x Beano 
• Ready10 - Ready10 x KIND Snacks: Fuelling the Lionesses 
• Skipton Building Society - Skipton Building Society's Track Record Mortgage for Renters 
• Smoking Gun - She Just Wants to Play 
• Words + Pixels & Lime - Re-Cycling perceptions to make Lime essential

Public Sector Campaign 

• Cowshed and Foster - Wales Bring something to the table 
• Cowshed and Welsh Government - Sound 
• Gloucestershire Constabulary - Stalking Campaign 
• Havas Red - National Blood Week 2023: 'Giving Type' 
• Lancashire Police and Crime Commissioner and Lancashire Constabulary - #OpCenturion - Getting Tough On Anti-Social Behaviour 
• Lynn x Welsh Government - #ReadyFor20mph 
• NIHR (National Institute for Health and Care Research) - Shape the Future / NHS 75 
• Norfolk County Council - Travel Norfolk - One journey at a time

Social Purpose Campaign

• Frank PR - Innocent: The (Big) Big Knit 
• Frank PR - Riverford Organic - Get Fair About Farming 
• Headland - KFC - Hatch 
• Mischief x Chase - Chase: Inspired by the Wild 
• Mischief x Just Eat - Allies United 
• Paddy Power - Paddy Power, PDC & PCUK's Big 180 Campaign 
• Splendid Communications and Movember - Movember Sport the Signs 
• Tin Man with Cadbury Fingers - Bringing BSL to the Beautiful Game

Public Affairs Campaign

• apetito and Wiltshire Farm Foods - EPR Legislation Lobbying Campaign
• April Six - Saving the Learned Societies at Burlington House 
• Frank PR - Riverford Organic: Get Fair About Farming 
• iNHouse Communications - Backing British Spirits 
• Malaria No More UK - Finish The Job 
• Royal Osteoporosis Society - Better Bones campaign

Not-for-Profit Campaign

• British Psychological Society - BPS Fund NHS Hubs campaign 
• Goodness PR and Good Broadcast with Art Fund - Brainwaves 
• Havas Red - National Blood Week 2023: 'Giving Type' 
• Headland - Football Beyond Borders 
• Nova Post - Pack the Sky - Boost Air Defence 
• Pepshop - Windrush 75 
• Royal Osteoporosis Society - Better Bones campaign 
• Stroke Association - When the Words Away Went

Healthcare &/or Well Being Campaign 

• Fanclub x smol - Suds in Schools
• Havas Red - National Blood Week 2023: 'Giving Type' 
• NIHR (National Institute for Health and Care Research) - Shape the Future / NHS 75 
• North East and North Cumbria Integrated Care Board - Got an itch? Gut feeling? Little problems? 
• R&Co Communications - Raising awareness of the dangers of Alabama Rot 
• Season with Sense by Losalt - The Stick to 6 Challenge 
• University of Oxford - Brain and mental health 
• Weber Shandwick - Talking Sh*t for DulcoLax

Integrated Campaign 

• Cambridge University Press & Assessment - Cambridge Dictionary Word of the Year 2023 'Hallucinate' 
• Four Cymru and Hybu Cig Cymru - Uniquely Welsh. Experts in their field.
• GOLD79 x Gonzales Byass - It's Croft Time 
• Golley Slater x Transport for Wales - No Second Chances 
• Lynn x Welsh Government - #ReadyFor20mph 
• Mischief x Just Eat - The Queen's Header 
• Nestle UK and Ireland - Behind the Beans 
• Splendid Communications, TBWA, The 7 Stars, Ginsters team - Ginsters Taste The Effort

Beauty, Fashion & Lifestyle Campaign

• Liz Lean PR (LLPR) - BEST DAY EVER at Paultons Park by LLPR 
• The Glenmorangie Company - Spirited Magazine Issue 3

Environmental Campaign

• Arup - Arup Urban Heat Snapshot 
• Forster Communications - Envision Racing Recover-E Campaign 
• Grand Arcade Cambridge - Let's Go Circular 
• Iris Worldwide - BRITA: Clear on bottled water 
• McKenna Townsend - Global launch of ICOMIA's marine industry decarbonisation report 
• Weber Shandwick and the Royal Society of Chemistry - PFAS - turning the microscope on troubled waters 
• Words + Pixels & Back Market - THE ART OF REGENERATION WITH DOCTOR WHO 
• Zero Waste Scotland x LUX - The Can-paign: Lifting the lid on tins

Low Budget Campaign 

• Cowshed and Foster Wales - These are our voices 
• Dŵr Cymru Welsh Water - Graduate Campaign - Bringing Wales to Life 
• Frank PR - Weetabix #MilkFirst 
• Hard Numbers - Broadband Battles: The Race for Glastonbury Tickets 
• Oxford Children's - Oxford Children's Word of the Year 
• Ready10 - PADDY POWER X BREWDOG BOTTLE JOBS 
• Strike Communications - Music on the front line 
• Virgin Media O2 - WiFi Education, The Feng Shui Way

STEM Campaign 

• British Antarctic Survey - The Tip of the Iceberg
• Durham University - Celebrating excellence in Computer Science and Mathematical Sciences 
• Grand Arcade Cambridge - Grand Discoveries 
• Memetic Communications - Shaping global fusion policy and investment 
• National Physical Laboratory (NPL) - Challenging stereotypes associated with the STEM sector. 
• Tin Man and Amazon - AI: Addressing the Future Skills Gap 
• University of Salford - Energy House 2.0: Building for Climate Adaption 
• Weber Shandwick and the Royal Society of Chemistry - PFAS - turning the microscope on troubled waters

Sport or Entertainment Campaign 

• CSM Sport & Entertainment - Two biggest names in world football join forces 
• Democracy and Betfair - All aboard the 90 Minute Bus 
• Mischief x Just Eat - The Queen's Header 
• Mischief x Three - #WeSeeYouNetwork 
• Nova Post - World's Longest Marathon by Nova Post 
• PLMR Advent 2023 - International Blind Sport Federation (IBSA) World Games 
• Ready10 - Ready10 x KIND Snacks: Fuelling the Lionesses 
• Red Consultancy - Serving up Women's World Cup fever with McDonald’s

Travel, Transport, or Tourism Campaign 

• Hudson Sandler - The Travel Tracker Report 
• Lynn x Welsh Government - #Readyfor20mph 
• Mischief x Avanti - Pulling in the Right Direction 
• Pic PR - Destination Bowood 
• Skyscanner - Travel Trends 2024 
• Smoking Gun - She Just Wants to Play 
• Tin Man with Guide Dogs and Virgin Atlantic - High Flying Hounds 
• UK Civil Aviation Authority - ATOL - The Holiday Plunge

Education Campaign 

• Cambridge University Press & Assessment - Cambridge Dictionary Word of the Year 2023 'Hallucinate' 
• Cowshed and Welsh Government - Education Help with school costs 
• Fanclub x smol - Suds in Schools 
• Golley Slater and Welsh Government - Inspiring Genius Decisions During Apprenticeship Week Wales. 
• Lansons/Team Farner x Wealthify - Future Skills 
• Launch - Launch for Hyundai: The Great British School Trip 
• Taylor Herring - Taylor Herring & NatWest - All Mod Cons 
• University of Oxford - AI at Oxford

Best Use of Media Relations 

• British Antarctic Survey - The Tip of the Iceberg 
• Frank PR - Riverford Organic - Get Fair About Farming 
• London Borough of Tower Hamlets - Universal Free School Meals in Secondary Schools 
• PAN Communications - Artec 3D - 'Scanning for Justice' 
• Third City & Kia - Electric Futures 
• University of Salford - Energy House 2.0: Building for Climate Adaption 
• Weber Shandwick and the Royal Society of Chemistry - Chemistry's storm in a (salty) teacup 
• Words + Pixels & Hims - LET'S TALK ABOUT SEX

Best Channel Delivery

• Bottle - Bottle & caba 'The Cash Conversation' Podcast 
• Cowshed and Welsh Government Education - Help with school costs 
• Cowshed and Welsh Government - Sound 
• Democracy and AkzoNobel - Making waves around the world 
• Hanover Communications - Hanover Communications: 'Protect your money with FSCS' podcast 
• Lancashire Police and Crime Commissioner and Lancashire Constabulary - #OpCenturion - Getting Tough On Anti-Social Behaviour 
• Lansons/Team Farner x Wealthify - Future Skills 
• People's Postcode Lottery & Carousel - Millionaire Street: Linking Play & Purpose

Best Long-term campaign 

• Catapult PR - World's No 1 Topiary Garden 
• HCR Law - Future Workspaces - the future of the office 
• Memetic Communications - Shaping global fusion policy and investment 
• Northumbrian Water - Bin the Wipe 
• Ready10 - READY10 x VOUCHERCODES.CO.UK 
• TechComms - Strategic coverage gives AI vendor an authoritative voice 
• Transform Communications - Seven years of building the Talogy brand

Best Use of Content 

• Cowshed and Welsh Government - Sound 
• Lancashire Police and Crime Commissioner and Lancashire Constabulary - #OpCenturion - Getting Tough On Anti-Social Behaviour 
• Mischief x Ocado - Ocado x Beano 
• NIHR (National Institute for Health and Care Research) - Shape the Future / NHS 75 
• Red Consultancy - The Reverse Make-Up Tutorial 
• The Think Tank - Oscar Acoustics - Noise Annoys 
• Third City & Kia - Electric Futures 
• Who Gives a Crap x Fanclub x Eleven/TBWA Melbourne x TBWA Chiat Day (US) - Winnie the Pooh: The Deforested Edition

Best Event 

• Cowshed and FOR Cardiff - City of Arcades: The Game 
• Frank PR - Innocent: The (Big) Big Knit 
• HUNTER: London x Amplify - The Jongga Flavourverse 
• Information Commissioner's Office - Data Protection Practitioners' Conference 
• MHP Group x FCA - Swipe Left, Invest Right 
• Mischief x Just Eat - The Queen's Header 
• Nova Post - Delivering a fairy tale to your city 
• Trafford Centre - Celebrating 25 years of fashion at Trafford Centre

Best long-term client care 

• April Six - Collaborating with clients to change the world
• Aver PR - CIPR Best long-term client care: AVER PR 
• Democracy and East Lancashire Railway - Keeping on track together 
• GingerMay - GingerMay - Delivering results through a people-centric approach 
• Infinite Global - PR that's passed the test of time 
• iseepr - Long-Term Client Relationships: The Lifeblood of iseepr 
• McCann PR & Social - Enduring Excellence: Strong Partnerships for Effective PR 
• Spark Communications - Spark - Story-driven Comms That Delivers Business Impact

Issues, Crisis, or Reputation Management

• Hywel Dda University Health Board - RAAC: Rallying around a concrete crisis
• London Luton Airport - London Luton Airport Terminal Car Park 2 Fire 
• Nova Post - Communication after Russian missile hit Nova Post's terminal

Best Publication 

• COW - FROM THE MARGINS 
• phs Group x Prostate Cancer UK x 'Cause Dispose - With Dignity Whitepaper

Outstanding Young Communicator of the Year

• Benjamin Palmer, National Highways 
• Elissa Pereira Cregan, Royal College of Speech and Language Therapists 
• Ella Kirk, Surrey and Borders Partnership NHS Foundation Trust 
• Katherine Davidson, Cancer Research UK Cambridge Institute 
• Molly Aston, The Royal Wolverhampton NHS Trust 
• Tabitha Grove, Little Red Rooster 
• Tori Blakeman, April Six

Independent PR Practitioner of the Year 

• Crispin Thorold Communications 
• Donate4Dáithí 
• People, Words & Pictures Ltd 
• Surge Communications 
• Thread & Fable 
• Tillymint Communications

In-House PR Team of the Year 

• Bupa Global & UK 
• Emma - The Sleep Company 
• Information Commissioner's Office 
• London Luton Airport 
• Northumbrian Water Group 
• Skipton Building Society 
• Sodexo UK and Ireland 
• Wheatley Group

Specialist PR Consultancy of the Year 

• 1284 
• Aver PR 
• Hard Numbers 
• Honest Communications 
• iseepr 
• Mischief 
• Pinstone 
• Words + Pixels

Small PR Consultancy of the Year 

• Fanclub 
• HN Communications 
• Ideas Network 
• JFG Communications 
• Neville Robertson Communications (NRC) 
• TechComms 
• The Flywheelers 
• VIVA PR

PR Consultancy of the Year 

• Alfred
• Cowshed 
• Headland 
• iseepr 
• Ready10 
• Splendid Communications Ltd 
• Tin Man 
• Words + Pixels