CIPR calls on PR profession to support UK Government’s National Mission on Work Experience
The Chartered Institute of Public Relations (CIPR) is confirmed as a supporter of the government’s National Mission on Work Experience and is urging employers across the PR profession to pledge their commitment.
The Government launched the mission with The Careers & Enterprise Company (CEC) to boost opportunities outside the classroom. It is looking to provide an extra 200,000 work experience opportunities and ensure all 14- to 16-year-olds have exposure to the workplace. Employers can back the mission by making a pledge, which states their intention to create opportunities for young people in this age group.
Employers can get involved in flexible ways and do not need a programme in place before they pledge. CEC will work with each participating employer to identify routes to delivery and develop an achievable plan, taking them from ambition to a suitable delivery model. The National Work Experience Mission Tracker will publish pledges online, showing where in the country opportunities will be available, and the government will celebrate progress and recognise the employers and sectors that have stepped up.
Work experience is often the first time a young person sees what a job involves day to day, and for many it shapes what they go on to study and do. Right now, too many 14 to 16-year-olds are missing out on that experience. This mission is a practical way to help plug that gap, so every young person can get high-quality, modern work experience wherever they live. PR has a lot to offer here. Ours is a profession many young people don’t know exists until they stumble into it and this is a real chance to change that. Opening our doors, even for a few hours, shows the next generation what PR people actually do and the range of people doing it. I’d encourage any member who can to look at what they could offer.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world’s only Royal Chartered professional body for public relations practitioners, with over 11,000 members.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).