CIPR responds to "ill-judged" DHSC comms guidance

CIPR President Mandy Pearse has issued a statement following details of the Department of Health and Social Care's 'New Hospital Programme Communications Playbook' issued to NHS Trusts. The Playbook advises Trusts that refurbishments including new wings of existing hospitals "must always be referred to as new hospitals”.

Mandy commented:

“Accuracy and honesty in public sector communications are important in maintaining public trust. This comment within the Playbook is ill-judged. I have every confidence that health PR professionals will act ethically and with integrity and describe capital spending in a way that is accurate for their local situation. We remind members that the CIPR code of conduct requires them to maintain the highest standards of integrity whilst dealing honestly and fairly with the public.”


About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners in the UK and overseas with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).