#CIPRSM reveals new working model for 2015

The UK’s most progressive digital communications members group, The Chartered Institute of Public Relations (CIPR) Social Media Panel (#CIPRSM), has announced a shift towards a modern and more agile working model that enables the wider PR community to play a greater role in influencing the content produced by the group.

Replacing conventional panel meetings, #CIPRSM Hackdays are disruptive, output focused sessions in which panel members capture collaborative debate and produce content in real-time for the benefit of CIPR members and the wider PR and digital community.

CIPR Members and non-members will be invited to participate in Hackdays via #CIPRCHAT. The tweet chats give practitioners the exciting opportunity to share views on the latest digital trends and influence the content created on the day by #CIPRSM.

Each of the six Hackdays held throughout 2015 will focus on a specific theme and will be immediately followed by a Social Short centring on the same topic. The antidote to day-long training sessions, Social Shorts are popular, informal, learning and networking events featuring the UK’s foremost digital thought leaders.

The first Hackday and subsequent Social Short will focus on paid media and features a highly anticipated talk from Threepipe’s Co-Founder, Farhad Koodoruth. At the Social Short, Farhad will look to break the taboo on paid media, sharing his team’s approach to linking up so-called traditional PR activity with content, social media, SEO and digital marketing.

Gem Griffiths MCIPR, Managing Director at The Crowd &I and Co-Chair of #CIPRSM
The panel brings together some of the sharpest minds in the profession. We want to make sure we use everyone’s time wisely. Moving to a more agile format allows us to be more inclusive and enables us to work with the PR community to create useful content that will help to educate and lead the change in the profession.
Gem Griffiths MCIPR, Managing Director at The Crowd &I and Co-Chair of #CIPRSM
Dan Tyte MCIPR, Executive Director at Working Word and Co-Chair of #CIPRSM
#CIPRSM has created guidance on a whole range of digital issues direct to PR practitioners, helping to inform and upskill the profession. But as the panel moves into its fifth year, it’s time to push things forward. This new way of doing creates a feedback loop so the Panel can move in the moment to offer up-to-second advice on the hot topics that matter to PRs in the here and now. We think that’s true 21st century PR.
Dan Tyte MCIPR, Executive Director at Working Word and Co-Chair of #CIPRSM
Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).