Cluetrain authors 'honoured and thrilled' by President's Medal
The 2018 Chartered Institute of Public Relations (CIPR) President's Medal has been awarded to the authors of The Cluetrain Manifesto for their outstanding contribution to global understanding of marketing and communications.
Since publishing their work in 1999, co-authors Rick Levine, Christopher Locke, Doc Searls and David Weinberger have been credited with transforming perceptions of traditional business practice.
The foursome's central thesis identified markets as conversations - a concept that was revolutionary at the time and still holds true today. Their pioneering work asserted that the Internet - unlike conventional media - enabled conversations amongst consumers and between consumers and companies.
It's an honour to award this year's President's Medal to the Cluetrain authors. Almost 20 years ago, they predicted how important it would be for organisations to have an authentic voice, strong values, a genuine point of view and to belong to and share the concerns of their communities. The words of the 95 theses are just as relevant today as they were in 1999 and our industry is indebted to authors for their outstanding contribution.
We're honored and thrilled that the Chartered Institute of Public Relations would choose to present its President's Medal to us for The Cluetrain Manifesto. This means a great deal to us personally, but we take it more importantly as a recognition of the responsibilities the Internet's potential has imposed upon business to be more honest, more humble, and more completely on their customers' side.
About the CIPR President's Medal
First awarded in 1966, the Chartered Institute of Public Relations (CIPR) President’s Medal is awarded at the President’s sole discretion to recognize the actions of an individual who has played a significant role in developing public relations’ ability to engage, communicate and to campaign, or whose actions have highlighted the role and benefit of public relations to society.
Previous winners of the CIPR President’s Medal include:
- 2012: Lord Coe
- 2009: Sir Tim Berners Lee
- 2004: Archbishop Desmond Tutu