Cluetrain authors 'honoured and thrilled' by President's Medal
The 2018 Chartered Institute of Public Relations (CIPR) President's Medal has been awarded to the authors of The Cluetrain Manifesto for their outstanding contribution to global understanding of marketing and communications.
Since publishing their work in 1999, co-authors Rick Levine, Christopher Locke, Doc Searls and David Weinberger have been credited with transforming perceptions of traditional business practice.
The foursome's central thesis identified markets as conversations - a concept that was revolutionary at the time and still holds true today. Their pioneering work asserted that the Internet - unlike conventional media - enabled conversations amongst consumers and between consumers and companies.
It's an honour to award this year's President's Medal to the Cluetrain authors. Almost 20 years ago, they predicted how important it would be for organisations to have an authentic voice, strong values, a genuine point of view and to belong to and share the concerns of their communities. The words of the 95 theses are just as relevant today as they were in 1999 and our industry is indebted to authors for their outstanding contribution.
We're honored and thrilled that the Chartered Institute of Public Relations would choose to present its President's Medal to us for The Cluetrain Manifesto. This means a great deal to us personally, but we take it more importantly as a recognition of the responsibilities the Internet's potential has imposed upon business to be more honest, more humble, and more completely on their customers' side.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).