CIPR and Wikimedia UK respond to reports of RLM Finsbury editing Wikipedia pages for Alisher Usmanov
The Chartered Institute of Public Relations (CIPR) and Wikimedia UK have today responded to reports in The Times that public relations company RLM Finsbury edited Alisher Usmanov's Wikipedia entry.
In June 2012 the CIPR, working with Wikimedia UK, produced clear and detailed guidance for the public relations profession on Wikipedia, which includes a number of recommendations, the most integral of these recommendations being that public relations professionals should not directly edit Wikipedia pages relating to their organisation or brand but should instead suggest amendments to the community of regular Wikipedia editors.
I’d urge those who haven’t read our latest guidance on how PR professionals can work with Wikipedia, to do so today. The majority of public relations professionals work with transparency and openness as guiding principles and, as when working with any other community, the profession should respect, and not disregard, their rules and values. In this case, it’s quite simply Wikipedia’s ball and so it’s their rules. However, I recognise that the process can be a frustrating one for any organisation with inaccurate information on the site. Wikipedia are working on the speed and ease with which simple factual inaccuracies can be amended without compromising the strong stance on conflict, and I look forward to the CIPR working with the community closer on this.