London, 15 November 2012

CIPR Share This follow up underway

Share This, the best-selling CIPR handbook is to be followed-up by Share This Too, to be published by Wiley in summer 2013.

Share This Too will feature more than 35 contributors, including many of those from the first book. Several of the contributors are successful authors in their own right. The content will build on the themes in the first book, probing deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

The original handbook, published in July 2012 and which has sold over 2000 copies, includes insights and practical guidance on how professional communicators can utilise social media and networks and platforms to engage directly in conversation with audiences. It is available to purchase in hardcopy, eBook and Kindle format, from Amazon and Wiley.com. Chapter One, An Introduction to Social Networks by Katy Howell, is available to download in PDF format from the CIPR website.

The public relations industry is going through the biggest upheaval since the proliferation of mainstream media in the 1950s. Share This brought together experienced practitioners through the CIPR Social Media Panel to address those changes from a practical standpoint. The response has been phenomenal but there’s more work to be done. It’s great to have brought this team together to work on a follow-up book over the next nine months.

Stephen Waddington MCIPR, Editor of ‘Share This’

The first book is helping to reshape the practice of Public Relations. It was endorsed by international bestselling author David Meerman Scott, Paul Mylrea, Director of Communications at the BBC and Lord Sugar. The new book will consolidate the evolution taking place in the PR industry.

Rob Brown FCIPR, CIPR Social Media Panel Chair

The success of Share This is helping to develop skills in digital communications among public relations practitioners. I’d like to extend special thanks to Stephen Waddington and Rob Brown for leading this project forward. I have no doubt that Share This Too will be even more of a success.

Jane Wilson MCIPR, CIPR CEO

Notes to editors

About Share This

Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

About Share This Too

Share This Too will be edited by Stephen Waddington MCIPR and Rob Brown FCIPR with contributions from: Dominic Burch, Robin Wilson, Simon Sanders, Ged Carroll, Kate Matlock, Adam Parker, Mark Pack, Sharon O’Dea, Paul Fabretti, Michael Litman, Russell Goldsmith, Daljit Bhurji, Stephen Davies, Scott Seaborn, Dan Tyte, Matt Appleby, Kevin Ruck, Hanna Basha, Chris Norton, Becky McMichael, Rachel Miller, Stuart Bruce, Richard Bailey, Jane Wilson, Julio Romo, Jed Hallam, Katy Howell, Gemma Griffiths, Philip Sheldrake, Richard Bagnall, Drew Benvie, Andrew Smith and Simon Collister.

Share this release

CIPR Share This follow up underway