CIPR Share This follow up underway
Share This, the best-selling CIPR handbook is to be followed-up by Share This Too, to be published by Wiley in summer 2013.
Share This Too will feature more than 35 contributors, including many of those from the first book. Several of the contributors are successful authors in their own right. The content will build on the themes in the first book, probing deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
The original handbook, published in July 2012 and which has sold over 2000 copies, includes insights and practical guidance on how professional communicators can utilise social media and networks and platforms to engage directly in conversation with audiences. It is available to purchase in hardcopy, eBook and Kindle format, from Amazon and Wiley.com. Chapter One, An Introduction to Social Networks by Katy Howell, is available to download in PDF format from the CIPR website.
The public relations industry is going through the biggest upheaval since the proliferation of mainstream media in the 1950s. Share This brought together experienced practitioners through the CIPR Social Media Panel to address those changes from a practical standpoint. The response has been phenomenal but there’s more work to be done. It’s great to have brought this team together to work on a follow-up book over the next nine months.
The first book is helping to reshape the practice of Public Relations. It was endorsed by international bestselling author David Meerman Scott, Paul Mylrea, Director of Communications at the BBC and Lord Sugar. The new book will consolidate the evolution taking place in the PR industry.
The success of Share This is helping to develop skills in digital communications among public relations practitioners. I’d like to extend special thanks to Stephen Waddington and Rob Brown for leading this project forward. I have no doubt that Share This Too will be even more of a success.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public relations (CIPR) is the professional body for public relations practitioners in the UK. With over 10,000 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.