Public Relations ranked in top 10 occupations of the future by Institute of Public Policy Research
In a new report, published by the Institute of Public Policy Research (IPPR) to mark VQ Day 2014, public relations ranks fourth amongst the top occupations of 2022.
“Winning the global race?”, commissioned by independent education charity, The Edge Foundation, which leads VQ Day, shows how a third of jobs will be created in high-skilled occupations. These include public relations roles. It also reveals how a large proportion of the jobs expected to drive economic growth and mobility in the future will be accessible with a vocational qualification. This applies to public relations too.
The report predicts the following growth opportunities over the next 10 years in the ‘business, media and public service professions’ sector, into which public relations fits:
- 337,000 new employees required due to expansion
- 739,000 employees need to be replaced due to retirement
- net growth of over one million jobs.
The report also highlights that the skills required for nine out of the 10 most in-demand occupations of the future, including public relations, can be obtained by completing vocational qualifications. Findings also show that more people than ever are accessing higher education with vocational qualifications.
Whether you choose a professional qualification, a training course, or online learning, ongoing vocational development and education for both graduates, and those without a degree, is vital in order to stay relevant.
Education that combines rigorous academic teaching with a more practical and technical element – as we are seeing at University Technical Colleges, Career Colleges and Studio Schools – is a good example of how we can address the future skills issue. However, we also need to raise the esteem of vocational qualifications and celebrate the success of people completing them, which is what VQ Day is all about.
About CIPR vocational education opportunities
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public relations (CIPR) is the professional body for public relations practitioners in the UK. With over 10,000 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.
About VQ Day
The seventh annual VQ Day on 4 June 2014 will recognise the value of vocational qualifications and celebrate vocational achievement. High quality VQs play a vital role in society and provide young people with the skills, experience and clear progression routes they need to get ahead.
By celebrating these types of achievement and presenting high quality practical and vocational learning equally alongside academic study we will ensure that young people are offered the many paths to success leading to:
- Further study, e.g. university or further VQs
- Greater job prospects and relevant career options
- Enhanced skills/knowledge
- Higher pay
- The motivation and inspiration to help drive forward the UK economy.
About the Edge Foundation
The Edge Foundation is an independent education charity dedicated to raising the status of practical, technical and vocational learning. All young people should have the opportunity to achieve their potential. The UK's future workforce needs to be equipped with the skills to be successful in the modern, global economy. Edge believes that 'learning by doing' should be valued equally with academic learning, and that all learners should experience both.