AMEC to launch new measurement framework at June Summit
The International Association for Measurement and Evaluation of Communication (AMEC) will launch a new integrated communications measurement framework at the AMEC International Summit on Measurement in London on 15 and 16 June.
The new easy-to-use model will offer CIPR members and the wider public relations community an effective way of putting the Barcelona Principles into practice.
According to the CIPR's State of the Profession 2015/16 research, 55% of practitioners spend most or some of their time on measurement and evaluation, but only 5% ranked the practices amongst their strongest competencies.
Our research evidences that measurement and evaluation is still an area of weakness for public relations practitioners.
I urge our members to help raise standards of practice by attending the Summit and familiarising themselves with AMEC's new framework.
The new framework has been developed to help PR professionals plan and measure the success of their integrated communications programmes.
We have taken an interactive and common-sense approach to help PR and communications professionals in a complex multi-channel world.
The CIPR has always played a key role in education on measurement and was hugely supportive of our Barcelona Principles initiative. I hope CIPR members will see the practical benefit of our new framework.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).