Best of the Best at CIPR’s Excellence Awards
The 2018 CIPR Excellence Awards ceremony, the most prestigious showcase of achievement in public relations, was held last night at The Artillery Garden at the HAC, London.
Among the winners, Metropolitan Police took the award for Issues, Crisis or Reputation Management Campaign for their crisis response to terror attacks in the capital. This was a critical part of the overall efforts to keep London safe and staff informed and the judges praised them for their innovative approach in marrying internal and external public relations.
A 700-strong audience saw Instinctif Partners scoop Outstanding Large Agency and English Heritage win Outstanding In-House Team.
A spectrum of PR talent and achievement included Jade Byrne Chart.PR MCIPR, of Provident Financial, who was crowned this year’s Outstanding Young Communicator. Bridget Aherne MCIPR secured the Outstanding Independent Practitioner accolade.
Taylor Herring were triple winners, walking away with the trophies for Integrated Campaign, Transport or Automotive Campaign and Consumer Relations Campaign.
Macmillan Cancer Support’s “Launch of Macmillan’s Digital Nurse” won Best Low Budget Campaign. Designed to combat the impact of ‘Dr Google’, this campaign leveraged the interest in ‘Fake News’ to achieve some spectacular media results and drive home the key message that Macmillan offer support beyond end of life care.
The ceremony was hosted by Jen Brister and, for the first time, the CIPR awarded runner ups in some categories with a “Mark of Excellence”. This went to those who the judges felt were deserving of this extra level of recognition.
The CIPR Excellence Awards 2018 headline sponsor was 3GEM.
Corporate and Business Communications Campaign - Withpr and Cardtronics, Britain At Risk Of Cash Deserts
Internal Communications Campaign - University of the Arts London, Big Welcome
Consumer Relations Campaign - Taylor Herring, ‘Spin Cycle’ – The Launch of Samsung QuickDrive
Public Sector Campaign - Driver & Vehicle Standards Agency, Changes to the driving test
Corporate Social Responsibility Campaign - Iceland Foods, #TooCoolForPlastic
Public Affairs Campaign - Battersea Dogs & Cats Home, Five Year Sentences For Animal Cruelty
Not-for-Profit Campaign - Farm Safety Foundation, Mind Your Head
Healthcare Campaign - Medicines and Healthcare Products Regulatory Agency , #FakeMeds
Integrated Campaign - Taylor Herring , ‘Spin Cycle’ – The Launch of Samsung QuickDrive
International Campaign - Vodafone Group, ReConnect: World’s biggest recruitment programme for career-break women
Transport or Automotive Campaign - Taylor Herring, mytaxi: ‘The Knowledge+’ Creating London’s 4th Emergency Service
Low Budget Campaign - Macmillan Cancer Support, Launch of Macmillan's Digital Nurse
STEM Campaign - Tin Man and The Institution of Engineering and Technology, #ISeeMore
Arts, Culture or Sport Campaign - Renfrewshire Council, Paisley for UK City of Culture 2021
Travel, Leisure or Tourism Campaign - Catapult PR, Champion For a Day
Construction, Property or Infrastructure Campaign - Kier Group, Shaping Your World
Education Campaign - Loughborough University, Spit Happens
Best Use of Media Relations - Headland Consultancy, eToro: from zero to crypto hero
Best Use of Digital - jamjar PR and Cwm Taf University Health Board, #JoinCwmTaf
Best Use of Social Media - Smarts Communicate, Harp & The Ulster Fry
Best Use of Content - Kier Group, Shaping Your World
Best Event - Loughborough University, Spit Happens
Issues, Crisis or Reputational Management - Metropolitan Police Service, Crisis response to terror attacks
Best Publication - Network Rail and beetroot, Network magazine
Outstanding Young Communicator - Jade Byrne Chart.PR, MCIPR, Provident Financial
Outstanding Independent Practitioner - Bridget Aherne MCIPR, Bridget Aherne Communications
Outstanding In-House Public Relations Team - English Heritage
Outstanding Specialist Public Relations Consultancy - BLUE Communications
Outstanding Small Public Relations Consultancy - Talker Tailor Trouble Maker
Outstanding Mid-Sized Public Relations Consultancy - Manifest
Outstanding Large Public Relations Consultancy - Instinctif Partners
Mark of Excellence:
Consumer Relations Campaign - One Green Bean, Cheap Thrills from Poundland
Public Sector Campaign - Medicines and Healthcare Products Regulatory Agency, #FakeMeds
Corporate Social Responsibility Campaign - Loughborough University, Spit Happens
Not-for-Profit Campaign - University of Cambridge, Breaking the Silence
International Campaign - Institution of Occupational Safety and Health (IOSH), No Time to Lose - Silica Phase
Transport or Automotive Campaign - Fugu, Putting cycling at the heart of Brighton
Arts, Culture or Sport Campaign - Richmond & Towers and The Postal Museum, Launching The Postal Museum and Mail Rail
Best Use of Social Media - Big Brand Ideas & Trunk, Nextbase 'Bad Drivers'
Best Use of Content - Red Consultancy, Pretty Curious: Inspiring teen girls to pursue STEM
Issues, Crisis or Reputational Management - Borough Market, Response to London Bridge terror attack
Outstanding Young Communicator - Melisaan Agar-Hutton MCIPR, smith+henderson
Outstanding Specialist Public Relations Consultancy - Teamspirit
Outstanding Small Public Relations Consultancy - Ready10
Outstanding Mid-Sized Public Relations Consultancy - WA Communications
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).