Big wins for Influence at the International CMA Awards
The PR industry's premier publication Influence saw off competition from British Airways and the IoD to strike gold in the Best Membership Category at last night's International Content Marketing Association (CMA) Awards.
The CIPR's exclusive member magazine - delivered in partnership with Think Publishing - also won the silver award in the Best Use of Print category, beating entries from the likes of Waitrose, Aston Martin and Qantas.
The Influence team were presented with the awards in front of 500 professionals at the ceremony at the Roundhouse in Camden. Judges said "This high-performing magazine has extended into a compelling wider member offering and the forward-thinking solution isn’t afraid to take risks, which gives it a real edge.”
Influence has now won seven accolades since its inception in 2016.
I’m absolutely delighted that Influence has done so well at the International Content Marketing Awards. This is a really prestigious event as can be seen from the quality of the other titles on the shortlist – many of which were inspirations to us three years ago when we were planning the first edition of Influence. It takes a lot of people to make Influence what it is and I’m so glad that these awards recognise the hard work they have all put in.
Since it was launched by CIPR and Think Publishing in 2016, Influence has won every major membership publishing award. That success is down to a clear vision from the start, an unstinting commitment to editorial and design quality, creative headroom and a true spirit of collaboration between CIPR and Think. Influence shows what the membership sector is capable of, and we couldn’t be more proud of this latest, major accolade.
The latest edition of Influence was sent out this week and CIPR members shared their reaction on Twitter.
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