Can corporate media support serious journalism?
This question will be on the agenda at the Chartered Institute of Public Relations’ ‘Thought Leaders’ event on Wednesday 8 May with Tom Foremski, founder of Silicon Valley Watcher.
This exclusive event will focus on the shrinking of traditional media outlets and the increasing trend of corporations stepping into the void to create their own media output. The event, sponsored by PressPage, forms part of the CIPR's Thought Leaders series aimed at senior public relations practitioners, and will question the value of corporate media as a journalistic option.
Foremski, who previously wrote for the Financial Times, is the founder and editor of the popular and top-ranked news website, Silicon Valley Watcher, and has been reporting on Silicon Valley and the U.S. tech industry since 1984. He will be joined by international online and digital trainer and consultant, Stuart Bruce MCIPR, who also sits on the CIPR’s social media panel.
There is no denying that corporate media is growing both in terms of popularity and influence. We, as public relations professionals, now need to look at how this can support traditional journalism and ask how we can ensure that it has a future as an informative service for society.
I am delighted that Tom is able to join us for this event, and I look forward to engaging with him and the audience through some challenging discussions.
Back in 2008, Tom's initial ideas about the digital press release was a main inspiration for the PressPage founders. It is really exciting to see how his research and ideas are evolving towards corporate media.
A limited number of press tickets are available for this exclusive event.
The event begins at 17:00 for a 17:30 start. Tickets are £10 + VAT for CIPR members and £15 + VAT for non-members. To book, please visit our Eventbrite booking page.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).