CIPR 2021 Annual Report; ‘Seizing the Opportunity to Deliver’
The Chartered Institute of Public Relations (CIPR) has published its 2021 Annual Report reflecting on a year of industry leadership and increased value for members in its first full 12-months as a virtual organisation.
The report - ‘Seizing the Opportunity to Deliver’ - is produced in a new, accessible and interactive online format and celebrates a year that focused efforts on delivering more for members in response to the ongoing challenges of the pandemic.
It highlights new member services including the CIPR Career Centre, new skills guides on research, measurement, and evaluation and how to go from ‘comms pro to CEO’, and new research on how the PR industry responded to the pandemic. The report highlights a busy events programme that included the first conference on communications and climate change, the launch of our first Research Fund, campaigns including the ‘Heard mentality’ campaign on mental health, and details how the Institute provided a leading voice in calling for changes to lobbying legislation with a select committee appearance and media interviews.
2021 highlights include:
- 1,912 new members
- 52 new chartered practitioners
- 29 new corporate affiliate organisations
- 7% of members joined from overseas
- 236 training courses delivered to over 1,500 practitioners
At the start of the year much of the world was still in lockdown and PR professionals remained at the heart of supporting their organisations and clients to respond and adapt to the pandemic. As the challenges of the previous year continued so did the focus we put on our members throughout 2021.
Our response was delivered with purpose and a greater member-value through benefits and resources. This resulted in a real sense of community, excellent numbers joining the Institute and taking up our training and qualifications offer, and a strong financial performance. None of this would have been possible without the collective energy of staff and volunteers and I want to thank everyone for their incredible efforts.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners in the UK and overseas with nearly 10,000 members.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).