CIPR #AIinPR launches crowdsourced literature review to explore the impact of AI on professions

The CIPR #AIinPR panel is inviting submissions to a literature review on the impact of artificial intelligence (AI) on the professions.

The panel’s objective is to understand and characterise the impact of AI based on academic literature and contemporary, informed contributions from think tanks, organisations and individuals.

Content shared in the past 12 months via the AIinPR hashtag on Twitter has already been recorded by the panel.

Anne Gregory Hon CIPR, Professor of Corporate Communication at the University of Huddersfield, is leading the project. Anne is a former President of the CIPR and a past Chair of the Global Alliance of PR and Communication Management.

Professor Anne Gregory Hon FCIPR
Generating a knowledge repository of this kind will help us understand the potential impact of AI on the profession so that we can start a conversation about what its future shape could and should be. Big changes are ahead. What is happening goes to the very heart of what it means to be a profession especially when knowledge and future insight become the preserve of machines.
Professor Anne Gregory Hon FCIPR

Submissions can be made to the literature review via this Google form, via email or via post to #AIinPR panel, CIPR, 52 Russell Square, London WC1B 4HP.

The call for material will remain open for the remainder of 2018. The #AIinPR panel expects to publish a report in Q1 2019.

The literature review is the third project by the #AIinPR which was formed in February 2018 to explore the impact of AI on PR.

The panel has created a crowdsourced database of automation and AI tools used in PR with an app and web site in development. It has also explored the impact of these tools on skills in a research paper called Humans still needed: an analysis of skills and tools in public relations (PDF). 

You can find out more about the work of the #AIinPR panel and its members via the CIPR website.

Notes to editors

About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).