CIPR #AIinPR panel revisits crowdsourced tool project

The CIPR's #AIinPR Panel has launched a crowdsourced project to characterise the AI tool market in public relations. It is inviting practitioners to submit details of the tools that they use in practice via this form before 12 August 2022.

The tool dataset will be characterised against a taxonomy based on the application in practice, ranging from research to planning, and from image manipulation to writing. The level of perceived automation or artificial intelligence (AI) sophistication will also be recorded.

The crowdsourced dataset will be cross-referenced against the dataset from the previous CIPR #AIinPR crowdsourced project in 2018 and Scott Brinker’s Martech Stack for 2022.

The CIPR plans to publish the dataset and the analysis. The report will include an analysis of the tool landscape and a high-level description of tools used in PR practice. It will also examine practitioner attitudes to tools and the perceived use of automation and AI versus its actual usage.

The project is being led by CIPR #AIinPR panel chair Andrew Smith FCIPR and Past President Stephen Waddington Chart.PR Hon.FCIPR.

Andrew Bruce Smith Chart.PR Hon.FCIPR, Chair of CIPR's AIinPR Panel

The COVID-19 pandemic saw a wave of innovation in public relations practice and workflow as practitioners shifted to remote-first work. The CIPR #AIinPR Panel is keen to understand how the adoption of automation and artificial intelligence tools has changed over this period.

Andrew Bruce Smith Chart.PR Hon.FCIPR, Chair of CIPR's AIinPR Panel

The CIPR #AIinPR Panel crowdsourced project in 2018 identified more than 200 tools used in practice across more than 20 application areas. It resulted in a research project and paper called Humans Still Needed that explored the opportunity and threat of AI in PR practice.

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About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners in the UK and overseas with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).