London,
07
October
2013
|
13:29
Europe/London

CIPR and PRCA launch public relations careers guide for young people

The CIPR (Chartered Institute of Public Relations) and PRCA (Public Relations Consultants' Association) have launched a brand new careers guide, intended to introduce public relations as a career choice to a diverse range of young people.

'Careers in Public Relations', aimed at an audience from school leavers to graduates, is a 20-page guide to public relations which has been developed in conjunction with both the CIPR's Diversity Working Group and the PRCA's Diversity Network.

The guidance has been produced by both bodies to support their own outreach initiatives to schools and colleges around the UK.

The guide includes examples of award-winning public relations campaigns, career case studies of public relations practitioners, sector spotlights, a ‘PR personality’ quiz, ‘day in the life’ articles, guides to relevant courses and qualifications, and an advice column.

Matt Cartmell, Director of Communications, PRCA
Getting talented young people from every walk of life is a central problem for the industry. We believe that this careers guide is one step in the right direction, giving young people the opportunity to consider a career which they might never have thought of.
Matt Cartmell, Director of Communications, PRCA
Catherine Grinyer, Director of inclusive communications consultancy Big Voice Communications and CIPR Diversity Working Group member
Research conducted by the CIPR earlier this year highlighted an opportunity to increase diversity within our sector if this talent is nurtured and encouraged into employment.

This joint project is the start of this journey as we look to introduce new groups to PR to help consultancies and in-house teams to recruit the next generation from a more diverse talent pool and we'll all deliver better and more inclusive campaigns as a result.
Catherine Grinyer, Director of inclusive communications consultancy Big Voice Communications and CIPR Diversity Working Group member
Andrew Marcus, Deputy Head of Communications for Museum of London, and active CIPR Member in the CIPR’s current in-school volunteering programme
Most of us working in public relations today had never considered this career when we were at school, let alone heard of the profession. In order for the long term success of the public relations industry it's important that the brightest young minds are aware of public relations and are able to make the choices that will support their future careers.
Andrew Marcus, Deputy Head of Communications for Museum of London, and active CIPR Member in the CIPR’s current in-school volunteering programme

The careers guide is being distributed in hard copy to over 500 members of the Careers Development Institute, the organisation for careers guidance professionals, and via a digital download available on both the CIPR and PRCA websites.

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).