CIPR and PRCA launch public relations careers guide for young people
The CIPR (Chartered Institute of Public Relations) and PRCA (Public Relations Consultants' Association) have launched a brand new careers guide, intended to introduce public relations as a career choice to a diverse range of young people.
'Careers in Public Relations', aimed at an audience from school leavers to graduates, is a 20-page guide to public relations which has been developed in conjunction with both the CIPR's Diversity Working Group and the PRCA's Diversity Network.
The guidance has been produced by both bodies to support their own outreach initiatives to schools and colleges around the UK.
The guide includes examples of award-winning public relations campaigns, career case studies of public relations practitioners, sector spotlights, a ‘PR personality’ quiz, ‘day in the life’ articles, guides to relevant courses and qualifications, and an advice column.
Getting talented young people from every walk of life is a central problem for the industry. We believe that this careers guide is one step in the right direction, giving young people the opportunity to consider a career which they might never have thought of.
Research conducted by the CIPR earlier this year highlighted an opportunity to increase diversity within our sector if this talent is nurtured and encouraged into employment.
This joint project is the start of this journey as we look to introduce new groups to PR to help consultancies and in-house teams to recruit the next generation from a more diverse talent pool and we'll all deliver better and more inclusive campaigns as a result.
Most of us working in public relations today had never considered this career when we were at school, let alone heard of the profession. In order for the long term success of the public relations industry it's important that the brightest young minds are aware of public relations and are able to make the choices that will support their future careers.
The careers guide is being distributed in hard copy to over 500 members of the Careers Development Institute, the organisation for careers guidance professionals, and via a digital download available on both the CIPR and PRCA websites.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public relations (CIPR) is the professional body for public relations practitioners in the UK. With over 10,000 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.