CIPR and Precise to host evening with Robert Scoble and Shel Israel
The CIPR (Chartered Institute of Public Relations) today announced that it will host social media visionaries Robert Scoble and Shel Israel’s only UK event in 2013 at Google’s Campus London, on the evening of Monday 28 October, sponsored by CIPR partner Precise.
Scoble and Israel will be discussing their new book, Age of Context, in an interactive Q&A facilitated by Neville Hobson, entrepreneurial business communicator and co-host of the popular business podcast, For Immediate Release: The Hobson and Holtz Report.
Age of Context, reports that social media is but one of five converging forces now changing almost every aspect of work and life, and is the follow-up to Naked Conversations (2006), renowned as the seminal text that persuaded business to embrace the emerging technological force we now call social media.
Robert and Shel have been at the forefront of modern forms of communication and consumer engagement for the last decade or so. I'm chuffed to bits that the CIPR and Precise have been able to bring them together with Neville Hobson at Google in London to host an international conversation for the public relations community.
In this new Age of Context, our devices are changing life as we know it, minute by minute, second by second. If you’ve had a chance to try Google Glass, you’ll know exactly what I’m talking about.
As tech enthusiasts, we are excited by these developments, but there’s no doubt about it: Big Data is watching us. How do we deal with this new world? That’s what Age of Context explores.
Naked Conversations transformed the way businesses and customers communicate with each other. Seven years on, Shel and Robert build on that foundation to give communicators in organisations large and small the knowledge and confidence they need to prepare themselves for the coming technological and behavioural changes that will profoundly affect us all in the Age of Context.
Tickets for the event include a copy of Age of Context (RRP £19.99) and start at £20 + VAT for CIPR members and £30 + VAT for non-members, with tickets available via Eventbrite.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).