CIPR and PressPage review two years in partnership
It has been just over two years since the Chartered Institute of Public Relations (CIPR), the professional body for PR practitioners in the UK, and PressPage, suppliers of fully integrated newsroom solutions, partnered.
Working with PressPage enabled the Institute to move away from a restricted design and layout set out in its current website, to a user-friendly platform which enables the Communications Team to upload, update and publish news stories and timely comment in a fully integrated rich-media environment.
Partnering with PressPage has been a big step forward for the CIPR. In the past two years we have moved away from the press release simply being a tool used to inform our well-established media contacts, towards using our newsroom as the hub and focus for the Institute being a media owner in its own right.
The platform enables the Communications Team to directly publish stories and timely comment that not only concerns our business, but our members and the wider profession, too, in a super-quick, user-friendly format.
The PressPage platform has also integrated our social media channels, including Facebook, Twitter, Flickr and many others to make it easier for us to push news items easily over different forms of media to get maximum exposure at the time of publishing.
The team at PressPage is constantly evolving and innovating the front-end and back-end experience. Alongside this their dedicated technical support is always on hand to tweak or develop systems or advise on best practice.
Using the PressPage social media newsroom has not only spiked our web traffic, it has made us more relevant and savvy as communications professionals. I couldn’t offer any higher recommendation.
The CIPR helped us to kick-start and gain credibility in the UK and over the past two years we’ve built a close relationship with the Institute. During this time, we have grown into a well-established company working with organisations such as Hackney Council, SimplyHealth and Spanish Tourist Board. We’ve also launched a global newsroom project with Regus in 47 countries and over 23 languages.
These clients benefit from a fully integrated newsroom plug-in within their website, with links to all social media channels. PressPage ensures that content is as sharable as possible in one central location.
CIPR members can get a discount on the yearly license for the newsroom.
Book a free online demo with PressPage to get more information and see the platform in operation.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).