CIPR and QDooz Announce Partnership
The Chartered Institute of Public Relations (CIPR) has announced a partnership with QDooz – a life skills improvement platform – to support members in their Continuous Professional Development (CPD) in advancing their soft skills. The partnership includes an exclusive introductory offer for CIPR members to access QDooz Premium (details below).
QDooz provides an on-demand, digital toolkit designed to address the soft skills crisis facing the global workforce through providing a series of CPD-accredited resources.
Research conducted by Britain Thinks for QDooz highlights the value of soft skills and the need for people and organisations to develop new skills and mind sets, particularly in the face of rapid technological advances. The research shows that:
- Business decision-makers want a greater focus on soft skills in CPD
- Business decision-makers identify the gap in soft skills and qualities of their workforce as a major challenge that is likely to worsen in the future
- Younger workers see CPD as increasingly important but find it difficult to fit into their lives. 72% want an easily accessible CPD option
The nature of work is changing, particularly in a profession like public relations which never stands still. CPD plays an important part in adapting to these changes and staying relevant. As our industry moves towards professionalising and embraces technical skills, it is important that practitioners don’t forget to develop skills that define our competitive advantage – the ability to develop relationships and understanding, as well as supporting and influencing behaviours.
This research highlights the value professional body membership can bring to a practitioner’s career and the increased importance business leaders will place on this in the future. I look forward to working with QDooz in providing this support to our members.
We are delighted to be launching QDooz with the CIPR. Public relations professionals know the full value of soft skills and character qualities – for themselves and for the organisations they work with. The PR profession is being transformed. Increasingly strategic, it manages the core reputation and brand assets of businesses. QDooz delivers outstanding CPD for CIPR to support the achievement of these personal and professional objectives.
All CIPR members have access to all free, non-premium content and features and are able to log CPD activities undertaken with QDooz individually as ‘custom submissions’ on CIPR CPD at no cost.
QDooz Premium - CIPR Special Member Offer
Until the end of the 2020/2021 CIPR CPD cycle (28 February 2021) members are entitled to up to 17 months* access to QDooz Premium for the price of a 12 month subscription (£99.99). QDooz Premium allows users to download and submit their entire QDooz activity in one go via a pre-approved link.
*Up to 17 months if taken in October 2019 and will be adjusted according to the month of sign-up; i.e. November 2019 = 16 months.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is by far the biggest member organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).