CIPR and Wiley launch social book Share This Too at the British Library, London
More than 30 of the UK’s leading practitioners in the field of public relations and digital marketing have contributed to Share This Too – a practical handbook on social media, from the Chartered Institute of Public Relations Social Media Panel, due to launch on Monday 9 September.
Share This Too published in the UK and US by Wiley, is the follow-up to last year’s bestseller, Share This, and complements its predecessor, evaluating current thinking in the theory, delivery and evaluation of 21st century public relations and organisational communication.
The book will be launched on Monday 9 September at an exclusive invitation-only event at the British Library, sponsored by Precise, and will be supported by additional ‘Share This Too’ events at Social Media Week London, Leeds Business Week and more.
Share This Too is itself a product of the social media age, developed using social techniques such as crowdsourcing, cloud-based services and peer review. The launch will be a wonderful chance to celebrate the publication of the book and I'd like to thank everyone that has given their time so generously to the project.
The book is split into 33 chapters over eight topic areas, covering the future of public relations, audiences and online habits, conversations, new channels, new connections, professional practice, business change and opportunities for the public relations industry, and future-proofing the public relations industry.
Each chapter has been contributed by one of the foremost experts in the given subject area, and the foreword for the book is from Brian Solis, digital analyst and author of What’s the Future of Business (WTF).
Share This Too has been edited by CIPR Board Members Rob Brown FCIPR and Stephen Waddington MCIPR with contributions from Dominic Burch MCIPR, Robin Wilson MCIPR, Ged Carroll, Kate Matlock, Adam Parker MCIPR, Mark Pack MCIPR, Sharon O’Dea, Paul Fabretti, Michael Litman, Russell Goldsmith MCIPR, Stephen Davies, Scott Seaborn, Dan Tyte MCIPR, Matt Appleby FCIPR, Kevin Ruck FCIPR, Hanna Basha, Chris Norton MCIPR, Becky McMichael, Rachel Miller MCIPR, Stuart Bruce MCIPR, Richard Bailey MCIPR, Jane Wilson MCIPR, Julio Romo MCIPR, Jed Hallam, Katy Howell, Gemma Griffiths MCIPR, Philip Sheldrake, Richard Bagnall MCIPR, Drew Benvie, Andrew Smith MCIPR and Simon Collister MCIPR.
Share This Too has been endorsed by Will Whitehorn, Former President of Virgin Galactic and current Chairman of Speed; Steve Walker, VP EMEA Public Relations, Oracle; Will McInnes, MD at social business consultancy Nixon McInnes and author of Culture Shock, and Jay Baer, President of Convince & Convert and author of Youtility: Why Smart Marketing is About Help not Hype among others.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).