CIPR announces global CPD expansion with MEPRA

The Chartered Institute Public of Relations (CIPR) has partnered with the Middle East Public Relations Association (MEPRA) to raise international standards of public relations practice.

The deal, which is the first of its kind for the CIPR, grants MEPRA members exclusive access to the CIPR’s Continuing Professional Development (CPD) platform, which houses more than 1,200 learning activities, skills guides and webinars.

The partnership paves the way for PR professionals from across the Middle East to obtain Accredited and Chartered PR status. As part of the agreement, MEPRA Academy courses taking place in the United Arab Emirates, Saudi Arabia, Oman and Jordan will be led by CIPR certified communications professionals.

Alastair McCapra, CIPR Chief Executive
Collaboration between Europe’s and the Middle East’s leading respective professional bodies marks a significant step forward for global public relations practice.  Public relations practitioners have a duty to ensure their skills and knowledge reflect the highest standards of practice. Continuing professional development equips practitioners with the tools to meet the day-to-day challenges they face.

As a result of our agreement, MEPRA members will benefit from a wealth of continuing professional development resources, enabling them to deliver greater standards of service to businesses across the world.

Alastair McCapra, CIPR Chief Executive
Ray Eglington, Chairman of MEPRA and Group Managing Director at Four Communications Group
Public relations continues to move at a rapid pace as the media landscape evolves and new communication tools and channels are introduced. As public relations professionals ourselves, we know that we all need to take a proactive approach to develop the skills we need to stay on top of our game.

MEPRA’s unique collaboration with CIPR is a significant milestone, which provides major benefits to our members at any stage of their career. We hope this new program and partnership allows public relations practitioners to grow together and help evolve our profession in the Middle East.
Ray Eglington, Chairman of MEPRA and Group Managing Director at Four Communications Group
Notes to editors

About CPD
CIPR Continuing Professional Development (CPD) is a free online platform that lets you plan and record your learning. The CPD database contains more than 1,200 development activities and more than 600 are free. You can log custom activities and non-CIPR activities too. For each activity you log, you’ll earn points which count towards CIPR Accreditation. You need to earn 60 CPD points each year to complete your CPD record. After two years’ CPD, you will become a CIPR Accredited PR Practitioner. After three years, you can apply to become a Chartered PR Practitioner (Chart.PR). More.

The Middle East Public Relations Association (MEPRA) is the trade association for the public relations industry in the Middle East. MEPRA has over 1,500 members including most leading public relations consultancies, many corporates with in-house public relations functions, and individual industry professionals. The organisation was founded in 2001 and is headquartered in the United Arab Emirates. MEPRA drives growth and sets standards of excellence in regional public relations. It is the unique voice for the industry and aims to nurture the development of public relations professionals. MEPRA is led by a board of senior industry professionals who are elected by MEPRA’s members and serve on a voluntary basis.