CIPR announces global CPD expansion with MEPRA
The Chartered Institute Public of Relations (CIPR) has partnered with the Middle East Public Relations Association (MEPRA) to raise international standards of public relations practice.
The deal, which is the first of its kind for the CIPR, grants MEPRA members exclusive access to the CIPR’s Continuing Professional Development (CPD) platform, which houses more than 1,200 learning activities, skills guides and webinars.
The partnership paves the way for PR professionals from across the Middle East to obtain Accredited and Chartered PR status. As part of the agreement, MEPRA Academy courses taking place in the United Arab Emirates, Saudi Arabia, Oman and Jordan will be led by CIPR certified communications professionals.
Collaboration between Europe’s and the Middle East’s leading respective professional bodies marks a significant step forward for global public relations practice. Public relations practitioners have a duty to ensure their skills and knowledge reflect the highest standards of practice. Continuing professional development equips practitioners with the tools to meet the day-to-day challenges they face.
As a result of our agreement, MEPRA members will benefit from a wealth of continuing professional development resources, enabling them to deliver greater standards of service to businesses across the world.
Public relations continues to move at a rapid pace as the media landscape evolves and new communication tools and channels are introduced. As public relations professionals ourselves, we know that we all need to take a proactive approach to develop the skills we need to stay on top of our game.
MEPRA’s unique collaboration with CIPR is a significant milestone, which provides major benefits to our members at any stage of their career. We hope this new program and partnership allows public relations practitioners to grow together and help evolve our profession in the Middle East.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).