CIPR announces support for first Africa PR and Communications report

The Chartered Institute of Public Relations (CIPR) and the CIPR International Group have announced their support of the first-ever Africa PR and Communications report. The report will cater exclusively to the PR and communications industry within the African continent.

Led by CIPR Corporate Affiliate member, BHM Research & Intelligence, the annual report on the sector in Nigeria, Africa’s largest economy, will be expanded to cover the whole continent, adding 53 more countries.

With 54 countries and an expected GDP of $5.6 trillion in four years, the continent is home to six of the top ten fastest-growing economies in the world. Africa accounts for around 17% of the world’s population, but only about 3% of global GDP. The 2022 Africa Report will provide insight into the PR industry across the continent to guide governments and businesses and assist practitioners in delivering value to all stakeholders.

Ayeni Adekunle, Founder and CEO BHM

Since we launched the Nigeria PR Report on January 29, 2016, we have witnessed the growth of the industry at home and abroad. Five years after, we are pleased to confirm we are now expanding our research to cover a continent that holds plenty of promise for the global communications sector. We hope the Africa PR and Communications report will quickly become the authoritative voice in the industry, providing insights, data, and useful information for those working here, as well as everyone outside looking in.

Ayeni Adekunle, Founder and CEO BHM
CIPR President Rachel Roberts Chart.PR, MCIPR

As an industry that more than ever practises without borders, coupled with our growing international CIPR membership community, the CIPR welcomes the creation of the first Africa PR and Communications report.  We hope the report will help PR professionals increase their understanding of how PR practice across the continent is evolving and build the confidence to implement PR and communications activity in new international markets.

 With a large contingent of CIPR members already engaged in delivery of PR activity within African nations, we welcome the opportunity to contribute insight to the report as it is developed, together with benefitting from the wealth of information that the report promises to deliver for the benefit of PR practitioners around the world.

CIPR President Rachel Roberts Chart.PR, MCIPR
Samantha Seewoosurrun FCIPR, Chair of CIPR International Committee

At CIPR International, we are delighted to be partnering with BHM on the first ever Africa Public Relations and Communications Report. While the African PR landscape is very diverse and dynamic, there has been very little data collected on the state of the industry until now. This report will seek to bridge the gap by analysing key issues and trends which will provide real insights to all of those interested in PR in Africa, within the continent and beyond. We will be encouraging our African members to participate in this valuable and timely initiative.

Samantha Seewoosurrun FCIPR, Chair of CIPR International Committee

About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners in the UK and overseas with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).