CIPR-backed Creative Shootout open for entries

The 2017 Creative Shootout Awards - an innovative awards scheme celebrating creativity across the marketing and communications industries - has opened for entries today.

Founded by Launch PR head Johnny Pitt, the Creative Shootout is a high octane creative competition done in a day - with the winning team’s ideas going to an annual charity partner or movement. This year's beneficiary is an initiative run by the UK’s two largest mental health charities, Mind and Rethink Mental Illness.

Agencies and in-house teams are invited to submit ‘60 seconds’ entries to stake their claim for becoming the charities' creative partner. Content can be submitted in any format - static, visual, video, showreel, app, audio, written, just a simple email or even a cake – but it must be viewed, read (or digested) in 60 seconds by the judges.

Entries are shortlisted to eight finalist teams, who go on to compete in a live head-to-head final on 19th January 2017, in London. Finalists receive a real brief in the morning from the charity partner, then pitch it back to judges and a live audience of several hundred in the afternoon - and in the evening a 1st, 2nd and 3rd will be crowned at an after party.

Creative Shootout Founder, Johnny Pitt
“The Shootout came from a simple place; namely, that creativity in marketing needs a higher profile and to be celebrated better. It’s ripped up the awards rulebook in the process, nurturing and showcasing the best creative talent out there, in a radical new format.”
Creative Shootout Founder, Johnny Pitt
Alastair McCapra, CIPR Chief Executive
These Awards provide a terrific platform for members to develop and showcase their creative skills, whilst competing in a lively competition for a worthy cause.
Alastair McCapra, CIPR Chief Executive

A number of prominent mental illness campaigners including Stephen Fry and Alastair Campbell have encouraged the UK marketing industry to support the Shootout. The 2017 Judging Panel includes senior professionals from Google UK, Mischief PR, The Victoria & Albert Museum and Coca-Cola.

Entries must be submitted before Friday 11 November. Further information can be found on the Creative Shootout website.

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).