CIPR Excellence Awards 2013 open for entries
The Chartered Institute of Public Relations (CIPR) has today opened entries for the 29th CIPR Excellence Awards which recognise and reward best practice in public relations throughout the UK and acknowledge personal and team achievement at the highest professional level.
This year the Excellence Awards features two new categories, with an award recognising the best campaign in the Technology sector, and for the first time a People’s Choice Award, which will recognise the most Outstanding Public Relations Professional of the Year. Entries for the 2013 awards can be made from today, until the deadline of Monday 25 February 2013, with an extended deadline for late entries of Monday 4 March 2013.
The Institute has also reinforced its commitment to professionalism, credibility and best practice by taking a tough stance on the use of Advertising Value Equivalence (AVE) in award entries. Entries which include AVEs will be awarded a score of zero for the Research, planning, measurement and evaluation section of the judging.
There really is no greater recognition of professionalism, achievement and best practice than to win a CIPR Excellence Award. We want to celebrate the most professional, most creative, and most outstanding achievements in public relations.
The CIPR’s zero for AVEs stance is what the industry needs to convince PR professionals there are other, better, measures of public relations success. We congratulate the CIPR on its continued commitment to make measurement matter!
We support the CIPR's stance on AVE’s and believe effectiveness is about delivering tangible and agreed campaign outcomes. Public relations deserves to be judged on its own merits not against an outdated advertising equivalency concept.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).