CIPR Excellence Awards 2015 results
Award-winning health campaigns demonstrate value for money in public relations
Cancer Research UK, Kirklees Council, St John Ambulance and the Department of Health win campaign awards, and Alder Hey Children's NHS Trust, Popcorn PR, Man Bites Dog and Hotwire are acknowledged as 'outstanding teams'.
The Chartered Institute of Public Relations (CIPR) has announced the results of the 2015 CIPR Excellence Awards to an audience of over 700 public relations professionals at Old Billingsgate, London.
The awards night brought together more than 110 leading public relations consultancies, freelancers and in-house teams competing for 29 hotly contested awards.
Amongst the 2015 CIPR Excellence Award winners are a number of high-profile public health campaigns and organisations. These include Alder Hey Children’s NHS Trust (Outstanding In-House Team), Cancer Research UK for ‘Campaign for plain, standard packaging of tobacco products’ (Public Affairs), St John Ambulance for 'The Chokeables' (Healthcare), Kirklees Council for ‘Domestic Abuse Awareness’ (Public Sector), and the Department of Health, NHS England, Public Health England and The Royal Free Hospital for ‘Ebola Health Communications’ (Issues & Crisis Management).
Judges of the ‘Issues & Crisis Management’ category highlighted that the Department of Health, NHS England, Public Health England and The Royal Free Hospital “demonstrated value for money, partnership and collaboration on a significant scale in dealing with a complex and very dynamic issue … significantly shifting public sentiment on Ebola in the UK.”
Recent criticism of public sector and public facing communications is unwarranted and divisive, and we should be proud that the reputation of our sector is built by the high standards of professionalism, skill, creativity, integrity, and tenacity demonstrated by the campaigns and teams winning tonight’s awards.
Over the next 12 months we will shine a light on these exemplars of best practice, not only because they are at the cutting edge of truly integrated communications, but also because they collectively are taking professional PR practice to the next level, delivering value for money, for Chief Executives, Directors, the public, and across their organisations.
Category-by-category winners of the 2015 CIPR Excellence Awards:
- Corporate and Business Communications Campaign: Lansons, Lansons for The Co-operative Bank: “Stabilisation and fightback”
- Internal Communications Campaign: Aircraft Carrier Alliance, One team delivering the nation's flagships
- Consumer Relations Campaign: Tin Man, The 'Real' Apple Store at Borough Market
- Public Sector Campaign: Kirklees Council, Domestic Abuse Awareness: It’s Never OK
- Corporate Social Responsibility Campaign: Cow, MORE TH>N Return of the Green Cross Code Man
- Diversity and Inclusion in Communications Campaign: HSBC, HSBC Ability Stories
- Public Affairs Campaign: Cancer Research UK, Campaign for plain, standard packaging of tobacco products
- Not-for-Profit Campaign: Cow, Send a Cow: The Most Important Meal of Their Lives
- Healthcare Campaign: St John Ambulance, The Chokeables
- Integrated Campaign: iris, Launch of Robinsons SQUASH'D
- Global Public Relations Campaign: Vodafone Group supported by Golden Goose PR, The 30th Anniversary of the UK’s first mobile phone call
- Issues or Crisis Management: Department of Health, NHS England, Public Health England and The Royal Free Hospital, Ebola Health Communications
- Automotive Campaign: Frank PR, Hotel VW California
- Low Budget Campaign: HTC and Hope&Glory, #phonies
- STEM Campaign: Proof Communication, Helping the Solar Cloth Company shine with £1 million crowdfunding success
- Arts, Culture or Sport Campaign: The British Library, Bringing together the four original surviving Magna Carta manuscripts
- Best Use of Media Relations: Unity, #FollowTheFairies – Unity and Marks & Spencer (M&S)
- Best Use of Digital: Unity, #FollowTheFairies – Unity and Marks & Spencer (M&S)
- Best Use of Social Media: MSLGROUP, Always #LikeAGirl
- Best Publication: Royal Bank of Scotland and Beetroot, Outside>In
- Best Event: 3 Monkeys Communications, The Jacob’s #SnackHappy Savoury Ice Cream Parlour
- Outstanding Young Communicator: Lansons, Valentina Kristensen MCIPR
- Outstanding Independent Practitioner: Rumour Mill PR, Samantha Livingstone MCIPR
- CIPR IoD Public Relations Director of the Year: Nottinghamshire Fire and Rescue Service, Bridget Aherne MCIPR
- Outstanding In-House Public Relations Team: Alder Hey Children's NHS Foundation Trust
- Outstanding Small Public Relations Consultancy & Winner of Special Award for Outstanding Public Relations Consultancy: Popcorn PR
- Outstanding Mid-sized Public Relations Consultancy: Man Bites Dog
- Outstanding Large Public Relations Consultancy: Hotwire
Case studies and judges’ comments for each of the award-winners are now available to view via the CIPR website.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).