CIPR Fellows’ views on professionalism shared in new research report
A new research report from the CIPR on Fellows’ attitudes towards professionalism in public relations has been published today to coincide with the Annual Fellows’ lunch, addressed by Sir Peter Luff MP.
Speaking at the lunch, CIPR President Stephen Waddington revealed Fellows’ overwhelming support for the proposal that to be considered professional, a practitioner must be accountable to a code of conduct and skilled or qualified to a level appropriate to their role, and that its validation should be more clearly expressed.
The results of the survey will inform the development of the specific policies that will drive uptake up of professionalism.
Within his speech, Stephen Waddington said:
“I am very pleased to say that CIPR Fellows overwhelmingly support the key proposition in our emerging policy. Specifically, to claim the title of professional, a practitioner must be accountable to a meaningful Code of Conduct, skilled or qualified to do their job and validated in a manner the public can easily understand.”
In addition, Stephen Waddington revealed a proposal to be put to Council in September to re-purpose the ‘Fellow’ member grade into a ‘College of Fellows’, with a role in providing a high-value network and a vehicle for the sharing of knowledge and experience.
The full report can be downloaded in PDF format.
Stephen Waddington’s speech can be viewed via the CIPR Conversation.
Also at the Lunch, Fellows heard from Sir Peter Luff MP, Hon FCIPR, who spoke on “The New Media and Democracy”. His speech can be downloaded here.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).