CIPR launches Careers in PR Hub to address industry skills gap
The Chartered Institute of Public Relations (CIPR) has launched a new Careers in Public Relations Hub, providing a one-stop resource for individuals looking to start and develop their careers in the PR industry.
The online platform offers insights and guidance for aspiring PR professionals and serves as a useful tool for agencies and in-house teams to support the onboarding and development of junior staff.
The Careers in PR Hub features a wide range of practical resources designed to inform and inspire those entering the profession about what a career in public relations entails. It includes:
- Real-world career case studies from practicing PR professionals
- Insights into the typical traits that make up "The PR Personality"
- A sector spotlight highlighting the diverse industries where PR plays a crucial role
- Webinars on using LinkedIn to build your personal profile, writing a CV, how to prepare for virtual interviews, and more
The platform aims to address the PR industry’s growing skill shortages by providing clear, accessible information about entering and thriving in the public relations profession. The Institute’s recent State of the Profession report reveals that 75% of in-house and 60% of agency professionals are struggling to find the right talent to fill vacant roles.
We're acutely aware of the recruitment challenges and skills gap faced by the industry. Getting this right is critical for the long-term health of the public relations profession. This new Careers Hub is a valuable intervention and represents a significant investment in the future of our profession for those considering a career in PR and leaders who are onboarding junior practitioners. By providing clear, accessible information about careers in PR, we're taking a real step towards building a robust and skilled workforce for the future of the profession.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with over 11,000 members.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).