CIPR launches Client Advisor Services and guidance for hiring PR professionals

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The Chartered Institute of Public Relations (CIPR) has launched a new Client Advisor Service to guide businesses through the process of hiring public relations support.

The Service connects businesses considering hiring PR staff or agencies with experienced CIPR Client Advisors. The Advisors - all of whom are Chartered PR Professionals - can help businesses identify their needs and provide support by preparing job descriptions or briefs and joining interviews or pitch panels.

The Service coincides with the launch of two new CIPR guides sharing best practice advice on how to recruit PR staff and select PR agencies. The guides promote the breadth of public relations' capabilities and feature practical advice and case studies. 

Recruiting for public relations roles (PDF) - produced in partnership with Reuben Sinclair - offers advice on how to conduct a successful recruitment process when hiring in-house PR staff. It features information on average salaries and what to include in a job description. A guide to selecting PR agencies and independent practitioners (PDF) shares insight on how to prepare a brief and invite pitches from PR consultancies. 

The new Service will be launched at MHP Communications in London on 24 January, where CIPR President, Emma Leech Found.Chart.PR, FCIPR, will set out her vision for the Institute in 2019. 

CIPR President, Emma Leech Found.Chart.PR FCIPR
Reputation has never been more important for businesses and yet public relations is sometimes misunderstood and undervalued by UK PLC. The Client Advisor Service, along with these new guides, aims to change that. The Service takes the pain out of hiring PR support and gives businesses peace of mind when recruiting or hiring agencies. Our Client Advisors will work closely with businesses to ensure they get maximum value from their public relations function. This is an exciting and significant step forward for our industry as we continue to assert the strategic value of public relations to the business community. 

CIPR President, Emma Leech Found.Chart.PR FCIPR

For further information on the Client Advisor Service, please contact Mazeda Begum or call 020 7631 6924. 

Notes to editors

About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).